Pop-up events and their potentiality
The events sector has faced one of the most emblematic changes in its history, having to face a revolution not only of its own habits, but also
News, suggestions, best practices: the world of events, told by event professionals
The events sector has faced one of the most emblematic changes in its history, having to face a revolution not only of its own habits, but also
In this post we mentioned RE-AK Technologies, a Canadian start-up that successfully carried out a pilot project linked to the use of Artificial Intelligence during
In a current context in which the beauty of what surrounds us is being rediscovered, and the intrinsic value that the places around have
We live to all intents and purposes in the digital age, characterized by enormous advantages thanks to the Internet and the technologies available to a large slice of the population.
NFTs, or "Non-fungible tokens", are assets that use the encryption technology of the blockchain and smart contracts, able to certify
The restrictions imposed by the COVID-19 pandemic have changed the lifestyles of millions of people, but technologies have come in handy, allowing
The marketing plan is one of the most useful tools for planning the actions that the company will have to take to achieve its objectives. Just the events
The community represents a fundamental component for a brand, which is why community engagement becomes an essential activity to be implemented in one's marketing strategies. A
Event Marketing is first of all innovation and consists in promoting a brand or its products and services. What changes
ROI, or Return On Investment, is nothing more than the return on investment or, in our case, an indicator that serves to compare the revenue
The annual report by EVENTmb, one of the most authoritative and reliable sources of the events industry, tells how 2022 is incubating a trend that will soon
In this post we mentioned RE-AK Technologies, a Canadian start-up that successfully carried out a pilot project linked to the use of Artificial Intelligence during
The phygital modality, also called "hybrid", is the one that combines the possibility of participating in an event in presence (physical modality), but also virtually (modality
The restrictions imposed by the COVID-19 pandemic have changed the lifestyles of millions of people, but technologies have come in handy, allowing
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