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The mode phygital, also known as "hybrid”, is the one that combines the possibility of participating in an event in presence (mode physics), but also virtually (mode in digital). In this period of uncertainty regarding the health situation, it seems the perfect solution to guarantee the success of your event.
In fact, in this way you can guarantee the safety of your participants, who also having the possibility to participate even remotely will not create avoidable gatherings. Furthermore, you can reach even the most geographically distant interested parties, who can comfortably connect from home without losing the opportunity to be part of your event.
Everything seems perfect, but be careful not to underestimate some aspects that are fundamental for hybrid events!
Here are some of the mistakes you might make when organizing a phygital event, but which you absolutely must avoid!
- Bad timing
It is true that this type of event leads to great results, but it is equally true that the organization down to the smallest detail cannot be neglected. In fact, you must consider that this mode of development requires the management of both the physical and virtual aspects, so you have to start with the work with more advance margin compared to events that allow only one mode of use.
Specifically, for the physical part you will have to take care of the spaces, logistics, technical equipment and compliance in terms of health safety. For the virtual part, instead, you will have to find a space on which to broadcast the event, as a valid platform for events, and then carry out numerous technical connection tests, data transmission, personal data management and much more..
Keep these aspects in mind and start planning well in advance to make sure you have enough time to do all the technical tests and ensure a great success of the event.
- Forget about virtual participants
A major mistake you might make is to forget about also engage the "home audience". In fact, the risk is that digital participants will miss all the aspect of interaction between them, fundamental in an event, and that during the speeches they cannot intervene to comment or expose any doubts. People remember negative experiences, and no one likes to feel left out, so if you want to ensure a positive experience for all attendees, and not ruin your brand image, pay attention to this as well.
To avoid making this serious mistake, the first step is to acquire one event platform that allows and encouragesinteraction between the participants (both physical and virtual), and that allows the digital audience to intervene during a speech, for example through a simple chat.
- Do not involve in the post event
Audience engagement doesn't end after the physical event is over. If you want to get a memorable experience, you have to offer content or activities that are consistent with the topic of the event even after it's over. A event platform it will help you reach your participants in this next phase as well, and these initiatives can lead you to the creation of one community platforms around your event.
- Don't exploit the data
A (even partially) virtual event implies the data collection relating to the participants, which it is not always possible to collect in physical events.
By equipping yourself with one platform for eventi you could collect data on the behavior in the pre-post and during the event of your virtual users, but also of the physical ones who register on the platform. Also, you can go to the ractive data search further sharing specific polls to investigate the sentiment of your event and collect valuable data to guide your futures marketing strategies towards one Customization effective
- Choosing the wrong event platform
Last mistake, but not least, is the wrong choice of technology that you will offer to your audience. In the case of events that are not only physical it is even more impacting on satisfaction of the participants the variety of the features that you can guarantee to make the most of the event days.
There are several event platforms, some simpler to use and some more complex, some with more features, some with less.
@Letz Fair offers a platform simple and intuitive, which guarantees lots of features several that they bring value at your hybrid event:
- Chat, videochat, gamification and the possibility to propose and advertise other interaction activities between participants that lead to the formation of a community around your event, even after the end of the same,
- collection of valuable data on the behaviors and preferences of your participants that remain in your possession, with the possibility of actively searching for info by sending surveys with which to investigate the sentiment of participants regarding your event,
- digital stand for your exhibitors / sponsors, or spaces of visibility that go beyond the days of the event
… And so much more!
Request a demo custom of the event platform Letz Fair to understand which other features offered are right for you for the event you are organizing!
Find out how you can give greater value to your event without running into the dangerous mistakes we have mentioned, thanks to the right technology for physical, digital and phygital events.
