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The restrictions imposed by the COVID-19 pandemic have changed the lifestyles of millions of people, but the technologies they came to help, allowing normal activities to be carried on in compliance with the new regulations in force. In fact, to prevent infections, many events were not held in presence, but were "converted" to allow people to virtually participate in events and allow theinteraction between the various participants, albeit in an unconventional way.
Although now many events have returned to take place mainly in presence, companies have understood the importance of digital to allow participation even to those who are physically unable to do so. Furthermore, many of these aim to offer an innovation-based service to offer aimproved experience to exhibitors and visitors, simplify the organization e get more data collected to carry out post-event analysis.
In the next steps we will suggest the fundamental technologies that cannot be missing in the organization of your event.
1. Create the event platform
Grant your participants to take advantage of a platform, specially created for the event, it is one of the best ways to provide more information and guide them step-by-step.
The platform provides the user with a detailed agenda of your event, allowing you to view the speeches you have subscribed to and the appointments made with the other participants. In this regard, these technologies allow you to connect with other users and exchange messages and business cards. They are a way to improve the experience and interactivity with your audience, by sending push notifications and surveys to test their degree of satisfaction.
Finally, providing services included in-app, such as the possibility of following the event in streaming, possibly translating it into the guests language gives the possibility to all those who cannot be present in person, not to miss the opportunity to follow the interventions' event in any case.
2. Use digital payment technologies
There are many people who prefer to stop using cash as a way of payment. By making smart your points of sale (kiosks, food outlets, souvenir shops), you offer participants the possibility to pay directly via their smartphones. Many prefer to pay via QRCODE, using the RFID or NFC technology found in smartwatches, or you can equip guests with electronic bracelets that also act as identification devices. Keeping up with the times makes you gain greater credibility as well as making innovative business , without forgetting that it helps to collect valuable data for your business.
3. Implement the technologies in the ticketing system
As with communication, the sale of event tickets must also take place from an omnichannel perspective. Continuing to use traditional channels allows you to reach customers who are less accustomed to new technologies, but allowing purchases also on partner apps and sites allows you to reach even the smartest users. Using these technologies, you could address special offers or complete packages at exclusive prices only to users who buy online, thus further stimulating sales.
4. Virtual reality (VR)
Virtual reality is a technology that catapults users into a completely digital world that simulates the surrounding reality through our 5 senses. Through headphones, helmets and other specific equipment, guests are projected into another reality full of details. Offering these types of technologies will give the user a unique experience of its kind, deviating from other similar events.
5. Augmented reality (AR)
Unlike the previous one, augmented reality is a decidedly cheaper solution because it does not require specific equipment to be able to use it, but it is sufficient for your guests to have their smartphone with them. Applied to the events sector, it allows you to make your event even more special and innovative through an immersive environment that will give you the concrete possibility to show the functionality of the product you are presenting to the public. How? This technology overlaps a new scenario with respect to the real world that the user perceives, merging it with auditory, tactile and sensory and, at times, even olfactory sensations.
6. Take advantage of data collection technologies
The use of the beforementioned technologies not only makes your event up to date, but they are excellent tools for gathering information from your participants. Once collected, data are extracted, which must be checked and cleaned, after that, they are ready to be analyzed. From this point on, you will have at your disposal: the satisfaction degree of your guests, the users behavior and the achievement percentage of the objectives. New technologies therefore allow you to monitor progress and to obtain feedback to be used for the growth of your business.
Conclusions
In this article we have seen how modern technologies can help the organization and management of an event, simplifying traditional activities and allowing you to carry out new ones that will then be useful to increase the satisfaction of participants through personalized experiences. In this way it will be possible to increase one's results and set higher goals.
