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Il Event marketing first of all it is innovation and consists in the promotion of a brand or its products and services. What changes is that this type of promotion takes place through the use of modern technologies and digital platforms.
Obviously this activity can also be done for advertise events, regardless of their nature and main theme. Thanks to event marketing you can, in fact, increase participation in your event and trust in your brand.
But how to apply this tool to the world of events? Let's see some strategies to do this today.
1. Define the KPIs
Before defining any communication strategy, it is essential to set the right ones KPI (Key Performance Indicator), or the important metrics to monitor for our company, and link a specific objective to each of these. Later it will be possible to keep them monitored to understand if the desired results are being achieved, by doing so it will be possible to keep track of the progress of past campaigns in such a way as to have a starting point for future ones.
2. Social and Marketing for events
Social media is a very powerful tool that allows you to easily promote and on a large scale your event. The platforms themselves provide features created specifically for this purpose. Let's think, for example, of the Linkedin and Facebook event pages or the Instagram countdown stickers.
Subsequently, we recommend that you set up a calendar that establishes when and where to publish the content related to the event, in order to set up an effective communication strategy.
Remember that social media has very different audiences, so you will need to choose those with an audience similar to your target audience.
3. Improve SEO
Implementing the SEO of your website is an activity that should be carried out frequently to improve your position in the organic search results of search engines and to be found by visitors potentially interested in your offer. For this to be possible, it is necessary to highlight the details of your event on the home page, use consistent and performing keywords in the title and description of the page and above all pay particular attention to User Experience (UX) In fact, this aspect has taken particular importance, not only by users, but by Google itself, which rewards sites with a simple and intuitive structure, which facilitates user navigation.
Conclusions
These are just a few tips you can use to improve your event communication, but there are countless actions you can take in the event marketing field.
These tips represent the basis for implementing a good communication strategy that involves digital channels and takes advantage of technology to make informed choices called data driven, i.e. based on data, and thus get the most out of your business.
