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La community platforms represents a fundamental component for a brand, which is why community engagement becomes an essential activity to be implemented in one's marketing strategies.
A community can be built around any topic: from the most followed TikToker of the moment (but of course it's him), to the protection of wild cat of the Scottish Highlands (which however it is a good cause), regardless of how many people make it up.
On the other hand, a community is nothing more than a more or less large group of people animated by the same passions and who share the same tastes, so that the synergy that is formed favors a creative, empathic, familiar and welcoming environment, a non-physical place in which each member can meet and recognize each other.
Below we offer 6 tips to increase your community engagement and to never forget its value.
1. Organize events
Ok, it seems obvious but… how long have you not organized something dedicated to your community?
You don't necessarily need to plan a monumental convention or prepare an indoor trade show, but you can also prefer small events, certainly more collected but equally effective.
A webinar on a specific topic, a dialogue and discussion video chat, a series of training or creative lessons - the important thing is that you are aware of what can grow your community engagement.
2. Share valuable content
This is a golden rule for any area, but it becomes essential if we are talking about creating interest around a topic. Offering original content is often the best solution to get attention, but we all know that it's not always possible.
Then?
Look at it from another perspective and post content that is useful to the community: informative articles, instructional videos, dig deeper into topics, share something of your own and create interaction. The more the community will feel inspired from your content and the more likely it will come back to you.
3. Community Created Content
Within your community, there are members who want to give theirs contribution? Offer him this chance.
Allow them to express themselves through what they can do - be it graphics, articles, videos, newsletters etc - recognize their work and show what they have done, amplifying their work through your voice.
Dare prominence to your community members strengthens the sentiment of loyalty and increases collective cohesion, generating confidence.
4. Celebrate your community
Dedicate some of the space at your disposal to the members of your community, whether they are customers, partners, collaborators, etc. and, above all, to their successes.
You can reserve a space for them on social media or in your newsletter, share their most relevant news, or periodically organize a recognition ceremony to reward the best performances.
5. Listen and be present
Seize the overriding topic of your community and be part of the conversation, listen, understand, use your critical thinking and actively interact. Don't make them part of your community but be tu himself a member of the community.
6. Choose the suitable channel
Whether it's a newsletter, a video call on Zoom, a comment on the video on Youtube, an open chat on the platform, remember that different people prefer different ways of communication. Do not fossilize only on an exclusive channel but experiment, try, find out how the members of your community prefer to contact and be contacted and adjusted accordingly.
Conclusions
The concept of community is gaining ground in everyday reality, which is why companies have to adapt and create their own community if they want to keep up with the times. Following these tips will help you improve your community engagement and make it more effective, going beyond a simple relationship between users but establishing real social relationships of value, based on sharing, trust and responsibility.
Do you want to involve your community but need some more advice?
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