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News and insights to go beyond

Guides, trends and practical advice to plan, manage and grow successful events.

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Ideas for better events

  • Networking on in-person events: 5 tips to make it more effective

    Networking at events is a crucial activity for companies and professionals who want to expand their contact network and create new business opportunities. In particular, physical events — such as trade shows, conferences, and conventions — offer the invaluable opportunity to meet other

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  • Sustainability and events: 7 steps to follow

    Sustainability and circular economy are — and will continue to be — the key to all upcoming and future events. The event industry plays a crucial role in driving many economies. For this reason, it’s essential to focus on awareness and shared responsibility to reduce the

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  • Event Marketing and TikTok

    TikTok has rapidly become one of the most popular social media platforms in recent years. Known as the go-to social network for Gen Z — its core audience ranges from 15 to 25 years old — TikTok is now attracting growing attention from brands eager

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  • Pop-up Events and Their Potentiality

    The events industry has undergone one of the most significant transformations in its history — not only changing its habits but also redefining its mindset. In this renewed context, many companies are rediscovering the power and potential of pop-up events. Often organized

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  • Artificial Intelligence in Customer Success: An Interview with Frédéric Simard

    In a previous post, we mentioned RE-AK Technologies, a Canadian start-up that successfully launched a pilot project using Artificial Intelligence in Customer Success — specifically to detect participants’ moods, emotions, and engagement during events through wearable devices.It might sound like science fiction, right?But it’s

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  • Cybersecurity: 5 Essential Rules to Prevent Risks

    We are living in the digital age — an era full of opportunities made possible by the Internet and advanced technologies accessible to most of the global population. While these tools bring countless advantages, they also come with risks and potential

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  • Event Technology Can Boost Your Event

    Le restrizioni imposte dalla pandemia da COVID-19, hanno modificato le abitudini di vita di milioni di persone, ma le tecnologie sono...

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