Salesforce Integration

In the events industry, data fragmentation is often the primary barrier to efficiency. LetzFair’s native integration with Salesforce eliminates technological "blind spots", enabling seamless, bi-directional information management between your event platform and your professional CRM.

Real-Time contact synchronisation

Say goodbye to lengthy and risky manual Excel exports and imports.

• Instant sync: every new registered attendee or profile update is instantly reflected in Salesforce.
• Granular details: it is not just names that are transferred; all related details and custom fields collected during registration are synced automatically.

Streamlined lead management for exhibitors

The integration transforms physical networking into concrete, trackable business opportunities.

• Ready-to-ese data: leads generated during the event through QR code scans or AI interactions are synchronised directly with the CRM, allowing sales teams to take immediate action post-event.
• Advanced qualification: by tracking engagement within the LetzFair ecosystem, every lead in Salesforce is enriched with insights into the attendee's "intent" and real-world behaviour.

Event intelligence for data-driven decisions

The synergy between LetzFair and Salesforce turns raw interactions into actionable business intelligence.

• Eliminating silos: by centralising data in Salesforce, organisers can monitor event ROI in real time and gain a 360-degree view of the customer or community member lifecycle.
• Persistent data legacy: collected information is not lost when the event ends; it feeds into the corporate database to refine marketing strategies and improve future editions.