QR code

The QR Code turns the physical stand into a powerful data acquisition engine. Through QR Code Lead Generation, exhibitors can instantly capture visitor information with a simple scan of their ticket.

Streamlined Lead Generation for Exhibitors

Transform physical interactions into concrete, trackable business opportunities.

• Instant Qualification: The system does not just collect contacts; it allows for the identification of "high-intent" profiles, synchronising data directly with the Digital stand and the corporate CRM for immediate follow-up.
• Business Intelligence: Every scan feeds the Event Intelligence & Insights system, providing organisers and sponsors with a detailed report on traffic and participation ROI.

Real-time Networking and Meeting Confirmation

QR Code technology makes physical networking secure and traceable.

• Meeting Validation: Participants can use their codes to confirm attendance at meetings scheduled in the Smart Business Agenda, ensuring every appointment is correctly recorded in the system.
• Seamless Contact Exchange: During spontaneous conversations, reciprocal QR Code scanning allows for an immediate and digital exchange of contacts, instantly enriching one’s professional network without the need for physical business cards.