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Restarting the Events Industry – IEN2021 Key Insights and Takeaways

Restarting the Events Industry – IEN2021: Key Insights and Takeaways

IEN2021 was a major event hosted on the LetzFair platform, bringing together top professionals and experts from the Italian trade fair industry. The goal of the conference was to plan a strong post-Covid restart for the events sector and to share practical advice for exhibition and event organizers across Italy.

Hosts

  • Domenico Marchetti
  • Phil Taylor

Speakers

  • AEFI: Loredana Sarti
  • FederCongressi: Alessia Tosti
  • Enrico Gallorini
  • Phil Taylor
  • Nicola Nicoletti
  • Giulio Nicoletti
  • Claudio Stefanini
  • Teo Tebaldi
  • Luciano Castro

A special thanks goes to all the speakers and presenters who contributed to the success of this inspiring event.

You can still watch the full 3.5-hour livestream by registering on the LetzFair platform.
???? Watch the full IEN2021 event

In this article, we’re sharing six of the most valuable insights from four industry experts: Phil Taylor, Giulio Nicoletti, Nicola Nicoletti, and Luciano Castro.
Following their advice is an excellent starting point to revive the events industry and prevent potential future disruptions.

1. Create year-round engagement with your followers and potential clients


2. Maintain a strong, consistent presence across multiple social platforms


3. Provide early access to the event platform


4. Increase in-person attendance through hybrid strategies


5. Use a journalist’s checklist to identify compelling stories


6. Understand the costs of a modern 2.0 press office

Comment

Come emergere sui social e promuovere il tuo evento - LetzFair Blog
11/10/2021

[…] parlato di questo tema anche all’Italian Events Network 2021 con Giulio Nicoletti e Nicola Nicoletti. Durante il loro intervento si è discussa, tra le numerose tematiche, l’importanza di adattare […]