Restarting the Events Industry – IEN2021: Key Insights and Takeaways

IEN2021 was a major event hosted on the LetzFair platform, bringing together top professionals and experts from the Italian trade fair industry. The goal of the conference was to plan a strong post-Covid restart for the events sector and to share practical advice for exhibition and event organizers across Italy.

Hosts

• Domenico Marchetti
• Phil Taylor

Speakers

• AEFI: Loredana Sarti
• FederCongressi: Alessia Tosti
• Enrico Gallorini
• Phil Taylor
• Nicola Nicoletti
• Giulio Nicoletti
• Claudio Stefanini
• Teo Tebaldi
• Luciano Castro

A special thanks goes to all the speakers and presenters who contributed to the success of this inspiring event.

You can still watch the full 3.5-hour livestream by registering on the LetzFair platform.
???? Watch the full IEN2021 event

In this article, we’re sharing six of the most valuable insights from four industry experts: Phil Taylor, Giulio Nicoletti, Nicola Nicoletti, and Luciano Castro.
Following their advice is an excellent starting point to revive the events industry and prevent potential future disruptions.

1. Create year-round engagement with your followers and potential clients

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2. Maintain a strong, consistent presence across multiple social platforms

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3. Provide early access to the event platform

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4. Increase in-person attendance through hybrid strategies

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5. Use a journalist’s checklist to identify compelling stories

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6. Understand the costs of a modern 2.0 press office