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Event management software, in addition to simplify the organization of an event, they present numerous others benefits but standing out above all is the ability to collect data on event attendees directly within such a tool.
In an increasingly digital world, collecting and analyzing data has become much easier and is now essential for developing your own marketing strategy and to set some relevant and achievable goals.
Thanks to the collection and analysis of event data, organisers have the opportunity to use the information gathered to improve their events, with the aim of maximising user participation and ROI.
How can efficient data analysis be implemented? Discover 6 ways in which event management software supports this activity.
1. Know your event audience
Knowing your event's audience is extremely important if you want to achieve success.
Analyzing data allows you to understand participants' behavior, their interests and desires, but also how these affect the event.
Furthermore, through the data collected through event management software you can personalize the event experience, to be in line with audience expectations and provide an engaging and meaningful experience.
2. Maximize event attendance
One of the main difficulties for organizers is that of maximize events attendance. Measuring return visits helps you understand how well the event achieved its goals, and by using event management software, you can collect valuable data about attendance and attendee experience. In this way you will be able to understand how to improve and optimize your future event based on user preferences.
3. Optimize the attendee experience
A maningful event requires the attentive and active participation of all participants. Using an event management software you can measure involvement of the participants and obtain behavioral data to better understand your audience.
In addition, you will be able to get to know the participants more deeply by measuring the different touchpoints within your event thanks to post-event surveys.
For example, if analysis of this data shows that a large number of attendees stayed in a particular area for a relevant amount of time it will mean that area is of interest to them. Aware of this high level of engagement, you can shape the offerings of your next initiative based on the preferences expressed by your target audience and meet their needs.
4. Registration on event management software
Also through the registration of the participants you can obtain useful data for organizing future events.
For example, using event management software, you can collect personal information about participants, such as biographical data. In fact, when registering, you can collect useful data for setting up follow-up activities, which allow you to measure the success rate of the event.
5. Meet the expectations of exhibitors and sponsors
By leaning on event management software, it is possible to collect data on activities inherent to exhibitors and sponsor, such as audiencer engagement or the effectiveness of the various stands. This can also help stakeholders to have more accurate information regarding their ROI and to understand how to improve their marketing strategies.
In addition, some data such as the ratio of leads to booth visits allow you to calculate the conversion rate. If the latter is low, companies will have the ability to use the data to identify where to make improvements.
6. Examine the current event
Thanks to the use of an event management software, it is possible to collect valuable data during the event, which will be extremely useful for organizing future events.
Among the data to measure and analyze during your event are audience engagement, interactions between users, traffic flow and many others. Collecting and analyzing this data over time helps you create increasingly engaging and successful events. It allows you to get straight to the point and offer a better experience for visitors, but also for sponsors and exhibitors who will be able to increase the value obtained from attending your event. Then, all parties involved will be encouraged to take part in the event in the future.
Conclusion
Using event management software. is essential to collect and, therefore, analyze data effectively: only in this way it is possible to create increasingly profitable events, that meet the expectations of all categories of participants by increasing the participation rate and helping you to achieve your goals.
The platform, LetzFair also satisfies this need: the collection of qualified data e unpublished related to the event, aimed at creating a more dynamic experience and achievement both of a slice of public that of wider sponsor.
