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We always talk about the benefits and features of online event platforms, but what exactly is it about? How do these tools work?
First of all, event platforms can be a web service, an app or a software that allows you to manage every organizational aspect in the case of online or hybrid events, from the virtual location to exhibitor stands, and is able to provide support even in the case of physical manifestations.
These tools usually include various functions, but let's see together the main advantages that characterize event platforms such as the LetzFair APP.
1. Networking in online event platforms
One of the most interesting features of online event platforms is the possibility of carrying out the networking inside them. Given the importance of this activity for those who participate in events, this is an extremely interesting feature to focus on promote your event e increase participant engagement. In fact, APPs for events show visitors, exhibitors and speeches more in line with the user profile thanks to AI systems and filtering by interests.
In addition, they allow you to get in touch with other participants in different ways. The LetzFair APP, for example, provides the ability to:
- request the connection to exhibitors, speakers and sponsors;
- chat directly on the platform;
- exchange a virtual business card;
- schedule an appointment with another user.
2. Multiplex live streaming
Event management platforms allow for replay in streaming speeches or other events related to the main manifestation, in direct and simultaneously on several rooms if necessary. In addition, these interventions will remain available on the platform even after the event has concluded, to allow access to these contents even to those who were unable to participate in the live streaming.
In order to not miss anything and facilitate organization, these systems are usually integrated with an agenda, where all the events to which one subscribes and the appointments made will appear.
3. Exhibitor stands
If it is a trade fair, it is good that the exhibitors have their own dedicated space within the platform. For this reason, event management platforms allow companies to create their own virtual stand, where they can add information about their reality, the products and/or services they offer and explanatory documentation.
In this way, visitors can interact with the material on the stand and even request a quote from companies.
4. Customization of online event platforms
Increasingly in demand in every area, it could not be missing from online event platforms. Personalization is key to stand out and to increase interest in your event. As an organizer you will have the possibility to adapt the APP to the tools compatible with your business. The customization concerns both the graphics and branding aspects, as well as the IT ones: LetzFair can be integrated into your IT systems.
5. Data Collection
With an APP for events you have the possibility to collect data on what happens inside it, in particular the personal and demographic information of the participants, but above all their own interests and theirs preferences. This will help you improve subsequent editions of your event by focusing on the areas that attract the most attention.
Conclusions
In summary, we can say that an event platform allows not only to host an event totally in digital format, but it is also useful in supporting physical events, since it promotes networking activities, simplifies access to content and allows Accurately collect data at the end of the event.
Therefore, whether it is a physical, hybrid or virtual event, an event platform contributes to the success of the event for which it is used and helps you understand which topics or sectors are of greatest interest to the participants.
And you, have you ever used an event platform?
