Event management software not only simplifies the organization of your event but also offers a major advantage: it allows you to collect and analyze participant data directly within the platform. In an increasingly digital world, collecting and interpreting data has become…

Platforms for communities allow you to create, manage, and grow a community around your brand — all in one centralized, always-accessible digital space. This technology gives you the opportunity to interact with your industry all year round, strengthen brand loyalty, and collect…

We often talk about the advantages and features of platforms for online events, but what exactly are they? And how do these tools work? In simple terms, event platforms can be a web service, an app, or a software solution that allows you to…

The rise of hybrid and virtual events has brought significant changes to the event industry, introducing new digital tools such as neuroscience-based apps. Yet, the ultimate goal remains unchanged: connecting people, encouraging knowledge sharing, and building meaningful and long-lasting relationships. Using Neuroscience…

Networking at events is a crucial activity for companies and professionals who want to expand their contact network and create new business opportunities. In particular, physical events — such as trade shows, conferences, and conventions — offer the invaluable opportunity to meet other…

In recent years, the events industry has undergone major transformations. These changes have increased the demand for digital tools and specialized services designed to enhance the participant experience. If it’s not already clear, we’re talking about the platform for events — the core…

Sustainability and circular economy are — and will continue to be — the key to all upcoming and future events. The event industry plays a crucial role in driving many economies. For this reason, it’s essential to focus on awareness and shared responsibility to reduce the…

TikTok has rapidly become one of the most popular social media platforms in recent years. Known as the go-to social network for Gen Z — its core audience ranges from 15 to 25 years old — TikTok is now attracting growing attention from brands eager…

The events industry has undergone one of the most significant transformations in its history — not only changing its habits but also redefining its mindset. In this renewed context, many companies are rediscovering the power and potential of pop-up events. Often organized…

In a previous post, we mentioned RE-AK Technologies, a Canadian start-up that successfully launched a pilot project using Artificial Intelligence in Customer Success — specifically to detect participants’ moods, emotions, and engagement during events through wearable devices.It might sound like science fiction, right?But it’s…