With Covid-19 we realized: security is a fundamental component of events, and it goes hand in hand with functionality, efficiency, and above all, technology.It was technology, in fact, that gave a turning point to the sector during what could have been…
Event QR Codes: How They Help You Enhance, Optimize, and Simplify Your Events.
In restaurants, the debate never ends: some people find QR code menus inconvenient or impersonal, while others see them as simple, safe, and efficient.Regardless of opinion, QR codes have come a long way — from a fluctuating trend to becoming a…
Event Registration: How to Design the Perfect Registration Form
Event registration is one of the very first touchpoints between attendees and organizers.A well-designed event registration form acts like a business card — it sets expectations, reflects your brand identity, and can even determine how engaged participants will feel before the event begins….
What Is a Corporate Event App and Why Your Company Should Really Adopt One
In today’s digital era, large enterprises must stay ahead of technological innovation to maintain their competitive edge.This is especially true for medium-to-large corporations that regularly organize complex, large-scale events. That’s where the LetzFair corporate event app becomes a game-changing tool—helping companies manage events…
Business App: What It Is and Why Your Company Needs One
There’s no doubt: the corporate world is changing.With trends like quiet quitting, great resignation, and coffee badging, modern workplaces are evolving fast. Today’s companies operate in an increasingly competitive environment that demands flexibility, innovation, and genuine attention to employee well-being and engagement. The rise…
Gamification on Your Events
In today’s marketing world, and especially in the event industry, gamification on your events is becoming increasingly popular. This approach, which integrates game mechanics into non-gaming contexts, is particularly effective in hybrid and fully digital events. Event organizers who use gamification aim to…
Pre-event Marketing: Attract Sponsors and Exhibitors and Sell Out Your Tickets!
A successful event always starts long before the doors open — and one of the most essential elements is attracting the right exhibitors. But how can you do that effectively? The answer lies in Pre-event marketing. Organizing a trade show or conference…
NPS: Why Event Exhibitors Were Dissatisfied (Even Back in 2019)
In the pre-COVID era of 2019, trade shows and business events around the world recorded record-breaking revenues. Yet, despite this financial success, event exhibitors were not satisfied with their overall experience — and unfortunately, not much has changed since then. One of the…
Burnout in the Events Industry: What It Is & 9 Practical Tips to Manage It
The topic of mental health is increasingly important in both personal and professional spheres.Stress and the resulting risk of burnout are among the main challenges today’s professionals face — especially in the events industry, where stressful situations abound: from financial decisions…
Organizers and Event Sponsors: The “Win-Win Strategy”
Collaboration between an event organizer and event sponsors is a perfect example of “unity is strength.” It is essential to understand how to create mutual value, ensuring the right benefits for both parties in relation to the event. When organizing an…