Almost every event platform now advertises “AI matchmaking”. The phrase does a lot of marketing work and very little explaining — which makes it hard to tell a system that genuinely produces better meetings from one that has relabelled a keyword…

An association or professional body does not simply run events: it manages a community of members all year round, and the events are only its most visible moments. Assemblies, conferences, training sessions, and networking meetings follow a recurring calendar — and…

A hosted buyer program is one of the most powerful ways to guarantee commercial value at a B2B event — and one of the easiest to run badly. Get it right and exhibitors leave with a diary full of qualified meetings…

Running a trade show on spreadsheets, email threads, and a handful of disconnected tools works right up until it doesn’t. The moment exhibitor numbers grow, badges pile up at the entrance, and sponsors start asking for proof of return, the cracks…

Safe as houses: you’ve already done your fair share of research and browsed three, maybe four websites for digital event management tools over the last couple of years. You’ve scrolled through features, compared pricing, and perhaps even booked a demo to…

Does an event software exist that integrates with your CRM, e-commerce and forms? Of course it does. It’s called LetzFair. One of the most common concerns among event organisers can be summed up like this: “I use a lot of different…

You’re in the middle of organising a large-scale event. You’ve carefully selected your exhibitors, secured sponsors (some with generous contributions) to boost lead generation, and gathered hundreds of attendees who even purchased premium tickets for extra benefits. Your programme includes renowned…

Let’s face it: if you work in the trade show industry, sooner or later you’ve probably asked yourself how much trade show software costs.The question you might not have asked yet is: should I actually start seeing it as an investment…

In the event industry, choosing the right technology partner can mean the difference between a smooth, successful event and a logistical nightmare.That’s why many organizers face a crucial question:Is it better to rely on a software house that builds a custom…

Let’s be honest: the main goal of any event is to increase ROI for the organizer.There are many ways to achieve this, and one of the most effective is by attracting event sponsors. Sponsoring an event is a unique opportunity for brands…