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Smart fairs
Smart Fair: Winning Strategies for Exhibitors and Visitors
Complete Guide to Making the Most of the Opportunities of a Modern Fair
The fair represents a fundamental pillar in the world of events.
Whether it is an opportunity open to all types of public, dedicated only to a specific target, or addressed only to professionals in the sector, the fair is often an important point of reference which every year is able to move hundreds - to times thousands – of people interested in specific topics, products, services.
Exhibitors and visitors at the fair
Exhibitors, an integral part of a trade fair in any sector, participate in these events for different reasons. Among the main ones we can find:
Promotion of your brand
A trade show is the perfect circumstance to gain broad visibility: exhibitors can present their products or services to a large audience of potential customers, increasing brand awareness.
lead generation
A trade fair, especially a sector one, is an excellent place to gather qualified contacts. Exhibitors can interact directly with interested visitors, collect contact information and potential customers, which can then be followed up later to close sales or establish business relationships.
Market research
Attending a trade show allows exhibitors to gather valuable market information. They can observe competitors, detect industry trends, request and obtain direct feedback from visitors, in order to have preferential contact with the market and then establish future strategies.
Sales
In the vast majority of cases, it is possible to make sales to visitors at a trade fair, bypassing the entire supply chain. Taking advantage of one's participation allows exhibitors to show off, enhance products and services, attract attention and therefore increase sales, also thanks to the large concentration of potential customers in a single place - regardless of whether it is physical or virtual.
Networking
One of the main objectives of participating in a trade fair is undoubtedly networking. Establishing connections with any business partners, suppliers, customers, collaborators is essential to stay updated, expand your business, grow professionally and open the doors to future commercial successes.
Product launch
A trade fair can prove to be the ideal stage for the launch of new products or services. Depending on the size and possibilities, it is possible to set up your own stand according to the launch, organize a small event on site, distribute ad hoc promotional material and much more, with the knowledge of having a receptive and punctual target audience in front of you feedback.
Training and
Continuous training is essential to carry on your business, and a trade fair is an ideal moment whether you want to offer it or choose to receive it. Thematic classes, workshops, frontal lessons, refresher conferences: in a fair there are generally special spaces where people can gather and listen to the voice of professionals - as well as organize lessons to present tutorials, reports, publications, and content that may be of interest Audience.
Trade shows (B2B) and consumer shows (B2C) represent two distinct categories of events, each with different objectives, dynamics and approaches: the main difference lies in the target audience. The B2C fair is designed to reach the end consumer, while the B2B fair aims to connect companies and professionals within a specific sector.
As far as these two clusters of recipients are from each other, their overall goals may coincide.
Search for products or services
Professionals, buyers, consumers or simple visitors attend a fair to look for new products or services that satisfy their personal or business needs, and it is the right opportunity to have a complete overview of the latest in the reference sector, to purchase exclusive pieces, to select new suppliers and find new trusted sellers.
Update, training and education
The fair is a space in which the past and future usually converge. On these occasions it is possible to find products or services that are now well-known, "classic" and reliable, and at the same time you participate to discover new trends, test the latest innovations, and find out about the most recent arrivals. During a fair it is not uncommon to be able to participate in first-person testing, live shows, or other initiatives that allow visitors to touch, or see, what exhibitors have to offer.
Networking
As already mentioned, networking is the founding basis and, perhaps, the main motivation for participating in any fair. In the case of B2B it goes without saying that we are looking for suppliers, buyers, partners, collaborators, with the aim of establishing relationships for business purposes. In the case of B2C, visitors may be looking for new sellers to contact in the future, or even to broaden their network for career opportunities.
In light of this information, it is natural to realize how the use of an app or a platform like LetzFair becomes indispensable if you want to offer your customers - therefore both exhibitors and participants - the best tools to achieve their respective objectives.
How can LetzFair technology be the solution?
Stand for exhibitors
Whether the fair in question is 100% physical, hybrid or digital, the stand space is perhaps the most important area for an exhibitor: the booth represents a real showcase of the activity, products or services, and even of one's professionalism . Therefore, giving the opportunity to visit a stand also in digital format through any device allows participants to explore each exhibitor calmly and carefully. The stands present in the LetzFair app are in fact complete with information, photos and videos, products, in which each individual exhibitor can insert all the contents that can convey his passion and his work.
Visitors can also save exhibitors, individual products or services among their favourites, so that they can always find them in their private section.
Integrated e-commerce
Why break the continuity between visitors' interest in exhibitors and their catalogues? LetzFair offers the possibility of integrating e-commerce so that app users can freely decide to immediately purchase products, services or packages, while still remaining within the context of the fair.
In this way, an extremely simple and quick purchasing experience is guaranteed, which avoids users having to jump from one link to another and allows them to make purchases of potentially unique or promotional products or services for the occasion, thus representing a valid strategy to increase sales at the fair itself.
Networking
LetzFair is an app and platform for networking and matchmaking, therefore it presents numerous features dedicated to connecting participants. Online chat, requests for quotes, possibility of making individual or group video calls, as well as building your own contact book with interesting profiles or companies.
At any time, users can review the history of their interactions with exhibitors and other visitors, so they can always keep track of their participation.
One of the most requested features is the opportunity to book appointments - to be held on site within the fair spaces or online through the app - so that participants can prepare their visit in advance, organizing it as best as possible to optimize time available.
Artificial intelligence
LetzFair is AI-powered software. This technology, subject to constant evolution, is closely woven into the dynamics of the system, helping to automate as many processes as possible in order to simplify and speed up the work of the fair organiser.
Not only that, therefore, AI is the default support for developing a matchmaking and networking network based on the analysis of numerous parameters, intended to connect users, events and personalized content in detail.
Artificial Intelligence is also involved in completing the various phases of personalization of the app and platform: it is in fact possible to set up your own digital stand by "fishing" information and content from your website, manage the appointments of the participants' diaries autonomously and organic, support online assistance thanks to smart writing chatbots, personalize the user experience based on individual interactions - and much more.
In the context of a trade fair, artificial intelligence plays an important simplifying role which benefits all parties involved, whether it be the organizers, who find themselves with much less manual and repetitive work to do, whether it be the visitors, who they have a series of features available that can adapt to their needs 100%.
Using a solution like LetzFair for a fair has numerous advantages, including significantly increasing the number of members, visitors and, when expected, buyers of products or services related to the fair itself.
Data in hand, there is no doubt that the possibility of participating in a full-remote or hybrid format fair is a choice seen positively by visitors. Often, in fact, some people choose to show up in person for only one day of the event - and using the app on the remaining days still guarantees the possibility of actively participating, expanding your network and viewing the stands from your workstation.
This solution reveals significant advantages, starting from the economic one: participants no longer find themselves in the situation of having to spend money on accommodation, transport, infrastructure and food during the fair, limiting travel costs to a minimum.
Another huge advantage of using an app at the fair is the ability to organize your visit ahead of time. By taking advantage of a tool like LetzFair it becomes very simple to find people of interest, prepare your agenda in advance, arrange meetings and appointments (either independently or using the AI-matchmaking and automatic appointments service), as well as purchase any working stands, tickets for parking, or other ancillary services entered directly into the app.
Operating from a single tool capable of centralizing most of the tasks which not only strictly concern the details of the fair, but also secondary activities but which nevertheless impact the commitment required to participate.
In conclusion, participation in a trade show, whether consumer-oriented or business-oriented, offers a number of advantages for both exhibitors and visitors. Exhibitors have the opportunity to promote their brand, generate qualified leads, conduct market research, make direct sales and make crucial networking connections. On the other hand, visitors can search for new products or services, stay updated on the latest trends, expand their professional network and participate in training and education sessions.
To optimize the experience of participating in a fair, both for exhibitors and visitors, the use of an app and platform like LetzFair is essential. LetzFair offers a number of key features, including full virtual booths, e-commerce integration, advanced networking tools and the use of Artificial Intelligence to simplify and improve every aspect of the event.
Accessing a trade show via LetzFair saves you valuable time and energy. Exhibitors can present their work in a detailed and engaging way, reaching large audiences both on site and online. Visitors, on the other hand, can plan their visit in advance, make meaningful connections and participate in the event flexibly, all from one centralized platform.
Additionally, using LetzFair offers significant economic benefits by reducing the need for travel and accommodation expenses for physical attendees. In an increasingly digitally connected world, the possibility of participating in trade fairs in remote or hybrid mode is an important step forward, guaranteeing all participants a complete and accessible experience.
In short, LetzFair is a key ally for both trade fair organizers and attendees, helping to improve the efficiency, interactivity and accessibility of these important events. Thanks to its advanced features and use of Artificial Intelligence, LetzFair opens up new opportunities to connect, learn and thrive in an ever-evolving trade fair environment.
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