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You know when they say “unity is strength”?
Here she is collaboration between the organization of an event and the event sponsors is an example where unity truly is strength; it is only necessary to understand the appropriate methods to guarantee the right advantages for both in relation to the event.
When organizing an event there are many things to take care of in detail, and you can plan it perfectly, but it is undeniable that you need funds to actually carry it out.
Setting a high price for your event tickets is very risky and inadvisable, as it could discourage attendance at the event. To avoid self-sabotage, the best solution is to find someone to help you finance the event, but in exchange for something: first of all the visibility!
We are obviously talking about event sponsors, your strategic partners for the success of a memorable event.
But how can you convince sponsors to invest in your event?
Event sponsors: the winning strategy, for everyone
Involving sponsors is a strategy that brings benefits to all parties involved. If you think about it, in fact, it's not just a win-win, but a win-win-win because, in addition to the event organizer and sponsor, the participants also gain, having the opportunity to experience a memorable event thanks to their collaboration.
To obtain the financing you want, it is therefore essential to explain all the advantages of cooperation to possible sponsors.
Here are some tips to make your event more attractive to them:
- Introduce yourself in detail: make an accurate presentation of the event, covering all the essential points such as dates and locations of the event, draft program and guests you intend to contact;
- Various sponsorship options: clearly and exhaustively illustrates the different sponsorship options with related rates, differentiating them based on the degree of visibility guaranteed;
- Promote the event: Advertise your event in advance with a well-thought-out marketing strategy. Make the most of social channels and use creativity. For example, if you are organizing an event whose target audience is young people, you can create a challenges on TikTok and aim to make it become a viral trend; encourage participation by offering a prize: tickets to the event (if it is not free), or gadgets provided by you or by event sponsors.
- Focus on data: it will be much easier to convince event sponsors to invest in you by having data in hand that demonstrates how much and how your event can benefit them. It shows statistics from previous years which indicate a good turnout of participants, highlight any growing trend, a high interest shown on social channels, good interaction of the target with the event or organizer's page, and all this that you think is functional for the type of sponsor you want to hire;
- …but also on future data: make sure you have a valid data collection system for the event you are organizing, so, once the event is over, you can return a report to your event sponsors and demonstrate to them that they made the right choice to invest in you, persuading them to extend the collaboration also for future events.
To complete all these points, however, you will need the right support.
Choose the right technologies
An app for events like Letz Fair it is the ideal technology if you have to organize an event - whether in person, hybrid or totally digital.
The LetzFair event platform offers, in addition to many the features, also the opportunity to collect and analyze data collected, filtering them based on numerous criteria of interest. In fact, LetzFair collects the personal data provided during registration, but also original data such as average time spent on the stand, visibility index which can be guaranteed at the stand of the sponsor, and many others derived from the experiences of each individual user or from clusters of them.
Other useful features for convincing event sponsors to finance your event are:
- Polls and questionnaires: surveys allow you to collect data on visitor opinions; you can create, for example, surveys to obtain information on sentiment or brand awareness towards the sponsor itself;
- Push notifications: use them to advertise and remember an initiative, internal or external to the event, organized by your sponsor.
- Digital stand: sponsors will have the opportunity to set up a virtual stand within the platform, where they will be able to insert information, photos, videos, documents, links to external sites and social pages; thus guaranteeing visibility before, during and after the event.
- Integrated e-commerce: if your partner wants to sell products or services directly during the event, they will be able to do so thanks to the e-commerce functionality within the platform.
Conclusions
In summary, convincing event sponsors to finance you and become partners is a win-win strategy, i.e. a win-win strategy for all involved. But to be able to establish a partnership it is essential to communicate the visibility advantage that the sponsor will obtain from participating in your event.
To get your sponsor, data will certainly help you – both the presentation of past ones, and the guarantee of obtaining and sharing event data with sponsors; but also have features available that allow it to further increase brand awareness among visitors.
As anticipated, the LetzFair event platform allows you all this and much more.
