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Digital Events
Digital Event: Advantages and Essential Features
Make the most of the potential of digital for memorable and engaging events.
A digital event is a 100% technology-driven experience conducted entirely online.
A digital event therefore takes place in a virtual environment, such as the LetzFair app and platform and, in many cases, is accessible at any time from anywhere as long as, as you might imagine, you have an internet connection.
Examples of a digital event can include conferences, webinars, fairs, workshops, summer and winter schools, fundraising, online presentations – but it is a format applicable to a vast multitude of both single and permanent events.
The distinctive feature of a digital event is its ability to overcome limitations, which can be geographical or physical, but also of a more elaborate nature such as health problems, invisible disabilities, social critical issues, etc.
While a traditional event inevitably requires physical presence in a specific location, the digital event allows you to access content and interact with participants potentially from anywhere in the world, and at any time. These characteristics allow the event to be used in a versatile and very flexible way, allowing a large number of people to participate without having to travel, thus bypassing any logistical factors, very long deadlines or, as we have seen in recent years, prohibitions related to public health issues.
Far from being a cold, distant and impersonal solution, the digital event can encourage and simplify interaction thanks to the different functions that can be implemented based on the organizers' objectives and their availability: in fact, it is not secondary that the option of a digital event is a far cheaper solution than an in-person event, thus giving the possibility of being able to invest in interactive and engaging and, above all, widely measurable technologies.
Let's see some of the most requested features of those who use LetzFair to organize their digital event.
The best features for a digital event:
1. Video streaming
Video streaming technology is essential for broadcasting live content over the Internet. This enables participants to follow any type of activity in real time even if they are not present in person, giving the opportunity to follow the digital event wherever they are and from whatever device they have available.
2. Event app
Offering your audience a digital event app means providing a flexible and multifunctional, complete and professional tool, which acts as a point of reference for all participants who can explore any aspect of the event simply from the application. The apps are designed to adapt to user navigation and preferences, offering an always different and customized experience.
3. Virtual Reality (VR) and Augmented Reality (AR)
Among the most innovative and disruptive emerging technologies we undoubtedly find immersive technologies. VR can create virtual environments in which participants can interact, while AR can enrich the experience by adding digital elements to the real world via devices such as smartphone smart glasses.
4. E-commerce and Online Payments
Integrating an e-commerce and allowing participants to make online purchases, perhaps directly from the platform and/or app, simplifies and speeds up their browsing experience as they can find everything they need in just a few clicks and in the same virtual "place", avoiding bouncing from one link to another. Introducing the possibility of payments allows you to purchase entrance tickets, any merchandise, but also make donations on fundraising occasions or charity events.
5. Online library
Not everyone has the opportunity to participate in a digital event at the exact moment in which it takes place, perhaps due to personal problems, schedule conflicts, issues related to wi-fi and so on. So why not take advantage of the app and platform to transform it into a real multimedia library? Users will be able to review the speeches on-demand whenever they prefer, as well as take advantage of handouts, presentations, videos, images, and all the materials made available, in complete autonomy and freedom.
6. Gamification
Gamification is a very relevant factor in any activity, because it helps to keep the attention of participants high, pushes them to be pro-active, to exploit the materials at their disposal and fuels the sense of satisfaction, increasing the probability that they will join new initiatives of the organization.
Gamification can be integrated into a digital event in numerous ways: free or timed quizzes, rewarding system for the most active users, provision of special badges for those who reach certain objectives, final or periodic rankings, awarding of prizes or recognition for points obtained etc.
There are numerous solutions that can be integrated into the context of a digital event, aimed at motivating participation and involvement.
7. Data Analysis
A digital event, inevitably, allows you to collect and analyze data in a much more complete and reliable way than physical or hybrid events.
The LetzFair platform and app has an entire interface dedicated to real-time data, aimed at helping organizers to always keep an eye on everything that happens before, during and after the event, so that it provides an overview that is as transparent, simple and as exhaustive as possible.
The advent of Artificial Intelligence as an increasingly important technology - including for the events industry - is going to play a very important role even in the case of a digital event.
Thanks to AI, many basic functions can be automated, thus relieving operators from the burden of repetitive and standardized actions. AI is also able to read and interpret user behavior, therefore it can support the various functions to simplify the entire digital event management process, resulting in further, and notable, savings in economic terms.
In conclusion, the digital event represents a significant transformation in event organization, leveraging technology to overcome geographical and physical barriers. This format offers numerous advantages to both organizers and participants: for organizers, the digital event allows to reduce costs, increase reach, improve interaction and simplify overall management, from the initial stages through to post-event follow-ups. conclusion.
For attendees, the digital event offers flexibility, saving time and money, access to a variety of content, enhanced networking possibilities and the convenience of participating from anywhere at any time. This format promotes universal accessibility and allows participants to actively interact through digital tools which, thanks also to the increasingly elaborate development of AI, benefit from highly personalized experiences based on their navigation.
The LetzFair app and platform is in constant metamorphosis, where every day new features are tested, developed and improved to offer customers the best service for their digital event.
Want to find out more about how to power your corporate event with artificial intelligence?
