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Whether it's for religious reasons or not, Easter has always been an occasion to celebrate. An opportunity to be able to spend time with your family, or, in your case, also to be able to involve your community.
With the restrictions slowly easing, don't miss the opportunity to celebrate in presence: if the last few years it has been impossible to organize an event, 2022 has every reason to be a turning point. Or again, you could offer something hybrid instead of just digital, for more distant visitors.
The important thing, however, is to allow your community to participate in something inclusive and well suited to its needs. You will have to make sure that everyone can physically have access available, so as to obtain a greater chance of success. But now let's see specifically some ideas that you can make yours.
The Easter prize hunt
When we talk about Easter, it is inevitable to think of an egg "hunt", the most traditional of activities. To take an innovative look at this idea, you might think about introducing partnerships with leading companies in the chocolate sector, in particular in the production of chocolate eggs, in order to guarantee an economic return and greater visibility for your event.
Or again, why not introduce a gamification strategy to your event? You could integrate this activity with a platform developed specifically for that particular occasion. In this way, for example, you will be able to offer your participants interactive itineraries and a possible reward for the winner, whether it be promotions on certain services or free tickets to upcoming events.
The object does not have to be the banal egg: depending on the target of your event, you can customize the gadget to make it even more unique.
Charity ideas for Easter
If, on the other hand, you do not intend to have an economic return, you can consider donating all the proceeds of your event to charity. A surely engaging idea for your audience could be to charge a ticket to participate in a creative challenge. The challenge could be, among the examples, to develop an innovative project for your next events or to come up with a new design for the stands of your fair. Even those who are not physically present can give their contribution by posting their idea on social profiles mentioning the organizer. The winner will then be repaid with the same prize as the "egg hunt", but the price of participation will be donated.
And why not, you could also invite a prominent person in the industry to evaluate these proposals. This will increase the flow of participants even more, and consequently, the resonance of your organization.
An alternative is represented by the classic extraction, where you pay a ticket to have a percentage chance of winning one of the prizes up for grabs. Certainly a less articulated proposal, but still a valid tool for involvement.
It's still…
Finally, to ensure a memorable success for your Easter event, don't forget to give a unique face to everything around it.
Make sure the location is the most suitable for the needs of the community: as this is a particular celebration, you will need to ensure that the public feels comfortable. Provide by offering live music, stalls with food and drinks available to the visitor or even shows and speeches by local experts.
Conclusions
To conclude, therefore, this anniversary could be the right opportunity for you and your organization to establish, or strengthen, a bond with your community.
If the participants are part of an engaging experience, they will remember it even after the event is over, being by definition a day of celebration. This will bring great benefits over the long term.
So, now that you have several ideas at your disposal, think about how to hit the mark and how to reach your set goal.
