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The idea of a possible metaverse can be seen, on the surface, as something alienating and truly complex. In fact, the metaverse aims to completely change the interaction between users in online spaces, as well as simply browsing the Internet.
What effect will it have on your events? What is this new level of engagement with your attendees all about?
Through the following points we will better analyze the characteristics and peculiarities of this new technology ready to revolutionize any type of event.
Establish your personal boundaries in the metaverse
One of the essential elements of the metaverse is the possibility of not following the standard rules of physics, despite its intention to simulate the real world as much as possible. In fact, the developer of the platform will be able to allow participants both to be able to get to know each other freely, and, for example, to avoid having to shake hands.
This limitation is probably not essential if your event is a B2B, but it could become an extra service for your customers: giving them the possibility to establish their own personal boundaries will help them to be at ease within the event.
We can therefore say that the level of rules and regulations will depend on the avatar your participants use in the metaverse. The more the avatar is customized and simulates facial expressions, the more the user will feel the need to connect with others; consequently, you will have to adapt your event with specific social rules.
The capacity of the event in the metaverse
A peculiar feature of the metaverse that makes it different from the typical online event is the management of virtual spaces. The dedicated space for your conference or fair has a maximum limit of participants on this platform, to ensure that the experience you organize gets the maximum performance.
So what will you do if the maximum capacity is reached after a short time? In the metaverse, you won't have to worry about any customers who are dissatisfied with not attending. In fact, this technology allows you to replicate the same spaces of your event every time they appear to be full in the system.
At this point, however, a doubt may spontaneously arise. How will you meet a certain user if he is in another room of the same event? At the moment, there is still no real matchmaking solution that allows you to search and find other users. One idea, however, could be to create exclusive experiences for a limited number of participants. A sort of "VIP ticket".
These special areas of your event may include, among other benefits, the ability to have conversations with industry experts. Or interactions with particular NFTs, engaging group activities or gamification of your event.
The importance of identity in the metaverse
Although in the metaverse there is the possibility for users to remain invisible to others present, to make your event memorable it is necessary that the participants appear in the form of 3D avatars, in order to simulate the experience of the physical event as much as possible. .
In order to ensure this, you can ask customers to upload a photo of them at the time of registration; at the moment it is not yet possible to replicate the same facial expressions, so having a static image available could be a good start.
Conclusions
So the idea of exploiting the characteristics of the metaverse for the growth of your event, and to nurture a sense of community, can work. However, it should be emphasized that the metaverse is a technology still in the midst of its development, where uncertainties are certainly not lacking.
The suggestion we can give you, therefore, is not to ignore this reality, but try to anticipate your competitors and use it to accompany the conduct of your fair or congress that you are already using.
