Have you ever wondered how participant data from your events is used by some of the major event platforms on the market?

Wouldn’t you prefer to maintain full ownership of what represents one of your most valuable business assets?

In today’s event industry, the importance of participant data has become one of the hottest and most crucial topics — especially since the online dimension has increasingly merged with in-person experiences.

Thanks to digital technology, it’s now possible to collect many different types of data, and the more data you have access to, the more opportunities you’ll have to make your event truly unforgettable.

However, not all event platforms handle participant data in the same way. Their policies regarding data ownership and usage can differ significantly — and it’s essential to understand these distinctions.

Understanding the Two Main Categories of Participant Data

To better understand how data is used on the LetzFair platform, it’s important to clarify that there are two main categories of participant data.

The first category includes what we call “identity data” — such as name, surname, email address, company affiliation, and other demographic details about your participants.

This type of data is collected when participants purchase their tickets or when you import your CRM data into the platform.

These are the data you’ve built and nurtured over years of events — and they represent a true treasure for your organization.

From Data You Know… to Data You’ve Never Had Before

With LetzFair, you can collect not only traditional data but also new and valuable insights about participant behavior and real interests.

For example, you can learn:

• What content participants view
• Which profiles they interact with
• What they click on
• Which sessions or activities they attend

These behavioral data points are collected and analyzed anonymously, giving you powerful insights into your audience’s true preferences and helping the platform itself to enhance matchmaking and engagement.

This means visitors can more easily find what they’re genuinely interested in — while you gain a deeper understanding of what drives their participation.

Your Data, Your Property

Now that you know how valuable your data truly is, are you sure you want to risk losing control of it?

Are you certain you want to share the results of years of hard work with third-party companies that may use them for their own benefit?

With LetzFair, unlike many other platforms on the market, your data remains entirely yours.

We provide you with the tools to collect new, business-critical insights, and we make data management, analysis, and reporting simple and interactive — all while keeping full control in your hands.

Among other features, you can decide whether to analyze the behavior of your entire audience or focus on specific, fully customizable groups.

In short, we help you increase the value and potential of your participant data — but ownership and usage rights will always remain exclusively yours.

Conclusion

As we’ve seen, participant data is a key asset for every event organizer.
Choosing a platform that guarantees exclusive ownership and flexible management of that data is crucial — not only for short-term performance but also for your long-term strategy and growth.

With LetzFair, you can fully control how your participant data is collected, analyzed, and used — safely, efficiently, and strategically.

???? Request a demo today to discover how to manage and protect your participant data in the smartest way possible.