Have you ever seen visitors completely lost while trying to find a booth inside a massive exhibition hall? Or, as an organizer, have you ever wanted to understand which corridors are most visited or where attendees tend to stop the most during your event?

These and many other needs have led to the rise of Indoor Navigation for Trade Shows and Conferences. But what exactly is it, and how can it truly make a difference? Let’s explore the multiple benefits it offers — for visitors, exhibitors, and event organizers alike.

For Visitors: A Stress-Free Experience

For attendees, indoor navigation means having a real navigation system right on their smartphone.
It helps them plan their day with ease, guiding them directly to the booth or exhibitor of their interest. No more wasted time or confusion — just a smooth and efficient event experience.

For Exhibitors: Higher Visibility and Smarter Marketing

For exhibitors, indoor navigation offers a powerful opportunity to profile visitors and boost visibility through proximity marketing.
They can send personalized notifications or information to users as they approach their booth, making it easier to capture attention and generate qualified leads.

For Organizers: Valuable Data and Enhanced Services

For event organizers, indoor navigation is not just an added-value service to offer; it’s also a powerful data collection tool.
It enables them to track attendee movement, understand event flow, and gather valuable insights about visitor behavior, which can be used to optimize future editions.

Indoor Navigation and Safety: A Modern Must-Have

In today’s context, one cannot overlook another key advantage: improved safety and crowd management.
Indoor navigation systems make it easier to prevent congestion and maintain smooth circulation within large spaces — ensuring a safer, more organized event experience for everyone.

Experience the Power of Indoor Navigation with LetzFair

To deliver all these benefits, LetzFair has integrated a smart Indoor Navigation system into its event platform — a simple yet highly effective solution designed to bring digital innovation to the trade show and conference sector.

Our successful experience during the World Congress of Cardiology in Paris, held in a venue covering over 120,000 square meters, allowed us to test this technology in real-world conditions — and confirm its outstanding impact on both organization and user satisfaction.

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