We often talk about the advantages and features of platforms for online events, but what exactly are they? And how do these tools work?
In simple terms, event platforms can be a web service, an app, or a software solution that allows you to manage every organizational aspect of an online or hybrid event — from the virtual venue to exhibitor booths — and can even support in-person events.
These tools usually include a wide range of features, but let’s take a closer look at the main advantages that define event platforms like the LetzFair App.
1. Networking on Platforms for Online Events
One of the most valuable features of platforms for online events is the ability to network directly within them.
Given the importance of networking for event participants, this becomes a key factor for promoting your event and increasing attendee engagement.
Event apps use AI systems and interest-based filters to show visitors, exhibitors, and sessions that best match their profiles.
In addition, they offer multiple ways to connect with others.
For example, the LetzFair App allows users to:
- Request connections with exhibitors, speakers, and sponsors;
- Chat directly within the platform;
- Exchange virtual business cards;
- Schedule one-to-one meetings with other participants.
These features make networking simple, dynamic, and highly effective — even in a digital environment.
2. Multi-Room Live Streaming
Event management platforms enable organizers to stream sessions and presentations live — even simultaneously across multiple virtual rooms if needed.
Once the event is over, all sessions remain available within the platform, allowing participants who missed the live stream to access the content later.
To help users stay organized, these systems also include an integrated agenda, where attendees can view all the sessions they’ve registered for and their scheduled meetings.
This ensures a smooth and personalized event experience for every participant.
3. Virtual Exhibitor Booths
If the event is a trade show or exhibition, exhibitors need their own dedicated space within the platform.
That’s why event management platforms allow companies to create personalized virtual booths, where they can display:
- Information about their business;
- Products or services offered;
- Marketing materials and downloadable content.
Visitors can explore each booth, interact with the materials, and even request quotes directly from companies.
This feature replicates the experience of a physical exhibition stand — but with the convenience of digital access.
4. Customization of Platforms for Online Events
Customization is increasingly in demand across all industries, and event platforms are no exception.
Personalization is key to standing out and increasing engagement with your audience.
As an organizer, you can tailor the event app to your specific business needs — from branding and graphic design to system integration.
For instance, LetzFair can be fully integrated into your existing IT ecosystem, ensuring a consistent and seamless experience for both your team and your attendees.
5. Data Collection and Insights
Another major benefit of using an event app is the ability to collect and analyze event data.
You can access valuable demographic and behavioral insights about participants — including their interests, preferences, and engagement patterns.
These insights are essential for improving future editions of your event, allowing you to focus on the areas and topics that attract the most attention.
Conclusion
To sum up, a platform for online events allows you not only to host a fully digital event but also to support in-person ones.
It simplifies access to content, enhances networking, and enables precise data collection — all of which contribute to the overall success of your event.
Whether your event is physical, hybrid, or virtual, using a dedicated event platform will help you create a more engaging experience and better understand what truly interests your audience.
And you — have you ever used a platform for online events?
