Does an event software exist that integrates with your CRM, e-commerce and forms?

Of course it does. It’s called LetzFair.

One of the most common concerns among event organisers can be summed up like this: “I use a lot of different tools and I don’t want to replace them with an event app.”

Let’s start with this: an event software is not just about replacing existing tools, but about enhancing the entire event management experience. This means it’s not strictly necessary to abandon what you already use. With proper event software integration, you can make the most of your current setup.

Do you rely on an in-house CRM, or a third-party tool, and plan to keep using it as your main database?
Have you been using a ticketing or e-commerce system for years and can’t do without it?
Do you already have a gamification formula that works for your events?

Not only is that great: with integrations, you can unlock even more value.

LetzFair is an event software that integrates with any third-party system. It can become the digital hub of your event, centralising and synchronising all data in a single platform.

New or returning users, interaction volumes, completed registrations, booked meetings, received communications, sponsor budgets: LetzFair gathers all key behavioural data and makes it available through the dashboard. No more manually checking reports from different systems, updating the CRM, or tracking every interaction.

Adopting an integrable event software means reducing the workload for your team. It allows you to eliminate many manual, error-prone tasks, while dramatically improving the attendee experience, which becomes smoother, safer and more engaging.

Let’s look at the most valuable integrations to help you get the most from your next event, using the tools you already know and love.

Participant registration and management

One of the most sensitive stages in event management is registration. Customisable online forms, missing confirmations, duplicate entries, participant segmentation issues, hidden costs, unreadable final reports… Sound familiar?

You have two main options:

• Use LetzFair to create your own fully customisable registration form directly in the platform. You decide what information to collect, segment your audience from the start, and link each registration to your CRM.
• Or you can integrate your existing registration system with the platform and start from there. Want someone to receive a special invitation based on their segment? Or get personalised reminders based on their event journey? It all becomes automatic.

Thanks to event software integration, you can also build a complete participant history: who attended previous events, which sessions they joined, what content they downloaded or interacted with. It’s easy to view, manage and export.

These insights help you continue crafting tailored experiences, increase engagement, and build long-term relationships.

Ticketing, e-commerce and additional services

Many events involve ticket sales, workshop bookings, merchandising or premium packages.

LetzFair offers integrated ticketing and e-commerce features directly in the app, connected to your CRM and payment systems. This means every transaction is tracked and recorded accurately, and attendees enjoy a seamless, intuitive customer journey with no need to jump between platforms.

Want to offer discounts to certain clients or partners? Let employees book sessions in bulk? Everything is configurable and fully automated.

Interactive maps and dynamic agenda

A large part of an event’s success depends on participant satisfaction.

Participants are more satisfied when they can interact easily with the environment. Interactive maps, digital agendas and real-time notifications can make all the difference, especially in complex or multi-venue events.

You can integrate dynamic maps into the LetzFair app, displaying service areas, specific routes, and named stands – and even turn the map into a marketing asset by offering sponsors the chance to buy highlighted visibility during navigation.

At the same time, attendees manage their schedule with the integrated agenda: they can book or receive meeting requests, accept or decline them, and register for events, workshops and sessions. The agenda also triggers automated communications like push notifications, reminders and countdowns, so participants stay updated and get the most from their event time.

Marketing automation

Marketing automation in LetzFair goes beyond standard notifications.

The platform is designed to send tailored communications at strategic moments: reminders for the start of the event (you choose how many and when to send them), alerts for booked meetings, updates in case of schedule changes or last-minute announcements.

You can also build full communication campaigns. From the platform, you can create customisable newsletters: content, images, links, subject lines and CTAs can all be configured by the organiser. Campaigns can be launched in real time or scheduled to follow your strategy.

If you already use an external email marketing provider, LetzFair can integrate with it. This allows full synchronisation of contacts and data, so you can cross-reference app behaviour with your marketing platform.

The result? All engagement data – opens, clicks, interactions with content – is updated automatically in your main system. This turns every communication activity into part of a single, consistent journey, where collected data becomes actionable insight for improving strategies and tracking ROI.

All of this is powered by event software integration in one simple, intuitive app.

Gamification and interactivity

Gamification is a powerful tool for boosting engagement and collecting meaningful data.

From simple quizzes and real-time tests to digital treasure hunts and collaborative challenges with a leaderboard, gamification drives high-quality engagement when it’s tailored to the event’s structure and goals.

You can choose to implement this feature natively within LetzFair, or, if you already use similar tools, integrate them so participants can rely on a single digital environment throughout the event.

Use gamification to activate your audience, increase interaction with exhibitors, satisfy sponsors, and then gather qualified leads for valuable connections.

The last but not the least: reporting and analytics

At the end of the day, one thing matters above all: data.

Technology helps us collect, segment, sort and analyse data. It’s up to the organisation to read it, understand it and turn it into concrete actions. What worked? What didn’t? What features were used the most?

Understanding what succeeded and what fell short enables you to make informed, goal-driven decisions for future events.

As we’ve seen, every activity generates data. Yet the more data we have, the harder it is to make sense of it – especially when it comes from different sources and needs to be cross-analysed manually.

LetzFair provides clear, advanced dashboards that summarise information on registrations, session attendance, content engagement, gamification activity, leads generated and more. Everything that happens in the app is trackable, downloadable and shareable through personalised reports.

These data can also be synced with your CRM and marketing automation tools, ensuring an aligned, automated and accurate process with no duplicates, errors or gaps.

Every interaction becomes a potential opportunity, from the first contact to conversion.

In conclusion: choosing a platform that supports event software integration is not just an operational advantage: it’s a strategic investment.

With a digital tool capable of connecting and enhancing your existing systems, your team can focus on what really matters: creating memorable experiences, increasing engagement, strengthening relationships and collecting the data that drives smarter decisions.