When planning services to enhance your participants’ experience—like gamification, online ticketing, or event apps—often the most practical aspect is overlooked: customer service. After all, what good are these features if attendees don’t know how to use them properly? Customer service exists to fill…
Metaverse and Events: Can It Work?
The concept of the metaverse might initially seem alien and highly complex. Its goal is to transform how users interact in online spaces, going far beyond simple internet navigation. But how could this affect your events? And what does this new level of…
Asynchronous Events: What They Are and Why They Will Be a 2022 Trend
The annual EVENTmb report, one of the most authoritative and reliable sources in the events industry, highlights a growing trend for 2022 that could soon dominate the sector: asynchronous events. What Are Asynchronous Events? Traditionally, we think of an event as a fixed-time…
TikTok and Events: 7 Ideas You Should Try Right Now
Using social media has always been one of the most effective ways to promote events. From Instagram and Facebook to LinkedIn, social media marketing offers countless opportunities to reach your audience, boost engagement, and increase ticket sales. For this reason, it’s…
Leadership: The Benefits It Brings and How to Cultivate It
Leadership is one of the most valuable skills in today’s workplace. People who possess strong leadership abilities can motivate and engage their teams, significantly improving performance and overall results.However, leadership isn’t limited to those in managerial positions — it’s an ability that…
Hybrid Events: 13 Mistakes to Avoid
For many event planners, hybrid events are still a relatively new challenge — one that requires engaging two very different audiences at the same time. Here are 13 expert tips to help you avoid the most common pitfalls and ensure your next hybrid…
6 Event Industry Trend in 2022 to Keep an Eye On
With the growing uncertainty surrounding events, staying updated with the latest trend in 2022 is crucial for planners preparing for the new year. Let’s explore six major event industry trends that are shaping the future of events. 1. Ongoing Uncertainty At the beginning…
5 Mistakes to Avoid When Organizing a Phygital Event
The phygital event model — also known as hybrid — combines the benefits of both in-person participation (physical mode) and virtual attendance (digital mode). In today’s climate of uncertainty, this is the perfect solution to ensure your event’s success. With this model, you can guarantee…
Hybrid Events: How to Engage Your Virtual Attendees!
Unfortunately, as the news reminds us daily, the global health situation remains uncertain — and the event industry cannot afford to be unprepared.If you’ve always organized in-person events, you may be reluctant to give up the magic and energy of physical…
9 Ways to Create and Nurture a Sense of Belonging Among Your Event Visitors
Do you believe community-building is essential for a brand but not for an event? Think again!You should view your event as a real brand — with its own clear identity, unique services, and a network of people sharing the same passion….