Event apps are increasingly becoming the go-to choice for Event Managers thanks to their numerous advantages—especially their ability to help organize and manage events efficiently and effectively.
While an app for events can be a powerful tool to ensure the success of your event, there are also specific habits and mindsets every Event Manager should adopt to truly thrive—not only for a single event but throughout their entire career.
According to Adrian Segar, founder of Conferences That Work, there are four key characteristics every successful Event Manager should possess. Let’s explore them together and see how an app for events can support each one.
1. Pay Attention to Details
The first essential trait of a successful Event Manager is having a meticulous eye for detail.
When organizing an event, there are countless elements to consider. Overlooking even small details can lead to major setbacks, so careful and thorough planning is key. This is where an event app can make a real difference.
For example, an app for events allows you to schedule communications in advance, segment your audience, and automate messages based on timing and target group. You can prepare all your announcements ahead of time and send them at the most strategic moment—ensuring consistent, timely communication throughout your event.
Moreover, a great Event Manager is always prepared for the unexpected. Don’t focus only on what’s planned; think ahead and anticipate what might happen.
2. Use Creativity: Customize Your Event App
The second key trait of a successful Event Manager is creativity—especially when things don’t go as planned.
No matter how detailed your preparation, unexpected issues will arise. The best organizers know how to think on their feet and find innovative solutions when challenges appear. Adaptability and problem-solving are crucial to the success of any event.
Here too, an event app can help. Event apps offer flexible and customizable tools for managing all types of events. With just a few clicks, you can update event details, modify speaker lists, adjust schedules or locations, and change activities in real time. This agility allows you to respond quickly to new needs and ensure a smooth experience for all attendees.
3. Develop Strong Communication Skills
The third essential trait of a successful Event Manager is excellent communication.
Empathy is one of the most valuable skills for anyone in this role. As an organizer, you must be able to actively listen to your attendees, understand their needs, and respond appropriately. You should also communicate clearly and effectively with your event team and sponsors to ensure smooth coordination.
With an event app, you can collaborate online with your entire team—sharing information, coordinating tasks, and managing logistics in real time. The app also helps you communicate effortlessly with partners such as catering services, audiovisual providers, and security teams, making collaboration easier and more efficient.
4. Love Working with People
The final key trait of a successful Event Manager is genuinely loving to be around people.
The event industry is all about human interaction. If you don’t enjoy engaging with others, it will be difficult to truly excel. People can be inspiring, exciting, and rewarding—but also challenging or unpredictable. The best Event Managers know how to see the positive side of every person they meet and build strong connections, even with the most demanding participants.
Loving to work with people is fundamental to creating a welcoming and positive atmosphere during any event.
An app for events can also support this aspect by enhancing interaction and engagement. Through features like chat, surveys, and one-to-one meeting scheduling, event apps make networking easier between visitors, exhibitors, and sponsors—helping you foster real connections and meaningful participation.
Conclusion
These four traits—attention to detail, creativity, communication, and a love for people—are essential to guarantee the success of your events and your career as an Event Manager.
An app for events can play a major role in developing and enhancing these qualities, helping you plan smarter, communicate better, and engage your audience more effectively.
If you’re an Event Manager or aspiring to become one, make sure to cultivate these skills and use technology strategically to elevate your work and achieve long-term success.
Have you ever thought about using an app for events this way? What other skills do you think technology can enhance? Share your thoughts in the comments below.
