It’s Sunday, and you decide to make the most of your day off by shopping for a new pair of shoes. You take a stroll down your city’s main shopping street, hoping to find exactly what you need.

Unfortunately, none of the stores you visit have the shoes you’re looking for. You end up going home disappointed, regretting the time you wasted on what was supposed to be a relaxing day.

The frustration you’d feel in that moment is similar to what participants experience during an event when they can’t find the right exhibitors or don’t have meaningful opportunities to interact.

Luckily, there’s a solution. By leveraging technology — and more specifically artificial intelligence — you can personalize the experience of your participants and make sure they remember your event for all the right reasons.

Matchmaking: The Key to Personalizing the Experience

As mentioned earlier, artificial intelligence and data analysis make it possible to create customized and precise interaction opportunities.

An effective matchmaking system between companies and participants benefits both sides:

• For participants, being matched with specific exhibitors and receiving personalized suggestions on where to go or who to meet increases satisfaction and engagement.
• For companies, connecting with attendees who fit their target audience improves the quality of booth visits and, ultimately, boosts return on investment.

By combining data collected during registration from both exhibitors and attendees, it’s possible to develop a strong matchmaking experience. This allows participants to easily find the right connections using filters and criteria provided by the event platform.

Think back to the shopping example at the beginning of this article. Imagine if, before leaving home, you could use an app to enter your preferences and the type of shoes you were looking for. Then, once you arrived on that shopping street, the app only showed you the stores that matched your needs. Chances are, you’d have gone to work the next day wearing your new pair of shoes.

This clearly shows how the ability to personalize the experience plays a crucial role in the overall success of an event.

Enhancing Networking Opportunities

The benefits of personalizing the participant experience go far beyond sales — they also make networking easier and more effective for both companies and professionals.

Using an event platform that includes features to match exhibitors and attendees based on shared interests and goals opens the door to valuable connections and long-term partnerships, even after the event ends.

With LetzFair, you can do exactly that. Among its many features, the platform allows you to personalize the experience of your participants, helping exhibitors increase sales opportunities and expand their business network.

???? Request a demo today and discover how LetzFair can transform your next event into a truly personalized experience.