Skip to content 
In the last period the events sector has undergone great changes and these have generated and increased the demand for particular services in order to improve the experience of the participants.
In case you haven't figured it out yet, we're talking about event platforms. Today there are several on the market and each offers particular solutions and functionalities. But let's try to understand which elements you, as an event organizer, should pay particular attention to when you decide to rely on one of these platforms.
First, think about your goals
Before throwing yourself into choosing a platform, take a minute to think about what goals you want to achieve and create your own strategy. Always ask yourself this question: "How can the capabilities of this platform help me achieve my goal?"
Once you understand what your goals are, you can start thinking about which platform to trust. Think about all phases of your event, from preparation to all those post-event activities and try to understand which features are necessary and fundamental.
For example, if you had the goal of collecting as many leads as possible, you could evaluate a platform that offers good quality in streaming and above all the possibility of recording speeches and making them accessible even on-demand once the event is over.
Key features of the event platform
An event platform, like LetzFair, offers many features to enhance the experience of attendees, whether they are visitors or exhibitors/sponsors. In particular:
- Registration and ticketing directly automated and connected to the platform
- An intuitive and easy-to-use interface that will simplify users' life
- The possibility for users to chat or make "1 to 1" video calls to get to know each other and undertake possible collaborations
- Networking functionality that connects like-minded users thanks to artificial intelligence
- 100% customizable data reports on event performance
- Recording of speeches so that users can see them whenever they want
All of these features are 100% adaptable to any event and will help make your attendees' experience more immersive.
A 360-degree community 365 days a year
Event marketing is arguably the most powerful and most effective strategy for growing your event and attracting more visitors.
However, to be effective, event marketing should be a continuous activity and not end when the event ends. Also in this case a platform for events, such as LetzFair, gives the organizers the opportunity to create a community directly on the platform where users can continue to interact with each other and benefit from all the interventions recorded during the event.
Conclusions
In this article we have seen how relying on the right platform for events can be crucial to achieving your business goals. Choosing an event platform that guarantees numerous features for users, will allow them to fully experience the event and make their memory positive.
If you care about the satisfaction of your attendees and want them to speak well of your event, request one now Free demo!
