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TikTok is one of the most used social platforms in the last years. It is known for being the favorite social network of very young people - the target audience is in fact 15-25 years old - and that is why many companies are turning their attention to it, attracted by the typical feature that it distinguishes: the ability to convey organic content with a unique ease.
Assuming, you know what you are doing.
Being different from the "classic" social networks, messages and contents must be conveyed differently, and unfortunately it is all too easy to slip into an inappropriate communication, with the result of having wasted time and resources in using inappropriate language that has not produced any results of relief.
Today we offer you some suggestions if your goal is to appear on TikTok to promote your events!
Use relevant trends
TikTok became famous thanks to trends and challenges, which are basically "challenges" that consist in users filming themselves doing wacky, weird, or funny things. Trying to get into a trend is certainly one of the objectives you want to achieve, but to do so, you must be clear about who the company is targeting, or what its target is. It is necessary to carefully study the trends that can interest potential customers and then propose contents accordingly, maintaining adequate tone of voice, languages and narrative structures.
May act blindly, nor think that one content is as good as another. Upstream analysis is essential to understand which are the best strategies to ensure that people of our interest stop and watch our videos, and create a campaign characterized by crudeness just to "be there", it does not only risks being a flop in terms of results but, given the virality of the social network, it could turn into a unbelievable fail that would even affect the brand identity.
Paid ads
Like any self-respecting social network, TikTok also offers the possibility of promoting yourself for a fee, to be used at specific times of a campaign, such as when the marketing campaign is in an initial state and therefore needs visibility.
As Facebook, the profile must match a Business account, and the social network offers different types of sponsorships depending on the objectives to be achieved (views, brand awareness, challenges, etc.).
Create engaging challenges
Le challenges like them, and TikTok is the realm of engagement and imitation.
Create one challenges linked to your event could be the winning move to make it viral and make it known to a multitude of people.
Of course, between saying and doing there is creativity (and another set of variables). It is very important that one challenges is in close relationship with one or more aspects of the event - so that eventual participants find feedback even if they show up in person - and it is equally essential that the challenges respect the values and principles of the company.
TikTok is an interesting medium that has climbed the user satisfaction rankings thanks to short and often funny videos, , ideal for putting more people in contact from all over the world.
Beyond its playful aspect, as social it is a potential business tool, suitable for both professional use and pure marketing. There are already numerous brands that have chosen it to convey their messages and, as in most cases, even B2B can get excellent if it is able to exploit its cards well.
Are you already thinking about your next participation in a fair and do you want to implement your stand so that it is the most visited?
Contact us: we will be happy to analyze your needs and purposes with you.
