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Unfortunately, the news reports constantly talk about it, the pandemic situation is alarming again, and the world of events has too much to lose to be caught unprepared!
We know that if you have always organized your event in person you will not want to give up the possibility of physically making your participants experience that unique atmosphere that characterizes it. This is why you will hope to be able to actually propose it in a physical version until the end, but there is a plan B that could be for you!
When in doubt ... trust the hybrid!
If, until the very end, you do not want to give up the hope of organizing your event in physical mode, but want a plan B in case the situation does not allow it, the solution is the hybrid formula (o phygital)!
Providing both the possibility of visiting the event in person and virtually, in the event that it cannot be held or visitors from some areas have the impossibility / difficulty to travel to reach the location, they will still have the possibility to connect via device to the event .
This way, the digital version of the event will already be well organized, you will secure the opportunity to participate, and you will guarantee the earnings of online ticket sales even if it is impossible to do it physically.
If you have always held events in attendance, a virtual version will not convince you, because it can be less stimulating than a physical alternative. Still, maybe you're just underestimating the potentiality of technology without grasping all the features that a good one event platform, like the one offered by LetzFair, can guarantee your event!
How can you fully involve virtual users in your event?
What you need to do is simply create experiences that aim to be just as strong by trying originality, individuality and socialization.
Here are some ideas, which we are sure you will be able to select and adapt to the best of your event!
- Hosts high-level moderators and speakers. In addition to bringing interesting content they will need to know be engaging, without forgetting to also have a connected audience from home!
Remind them to ask questions during their speeches, addressed not only to the audience in the room but also to the audience "in the living room". They will also have to encourage the active participation of those who will be virtually connected, who will then be able to speak through the live chat functionality and bring their opinion, feeling fully involved. - Leverage AI to suggest effective connections. Some event platforms such as LetzFair have built-in functionality of matchmaking, which solves the problem of little interaction in virtual events compared to physical ones. In fact, thanks to an artificial intelligence system, this functionality suggest to each other participant members to connect with that are more similar to him, on the basis of interests, work environment, events in which they participated, stands they visited etc.
- Take advantage of the online space of your event platform even after the event end time to organize you leisure initiatives dedicated to the participants. You can plan activities of a different nature that stimulate the creation of a sharing experience with other participants and a community.
They can be for example:
- Cooking class or evening cocktail. Hire a chef or bartender who, after having sent the list of ingredients to have in advance, shows you how to prepare a simple but original dish or drink. In this evening you will be able to involve all visitors from the kitchen of their own home, who will then be able to comment on the result of the recipe, also socializing through a different theme from that of the event!
- Virtual quiz night. Also in this case you can take advantage of the proposal of a game as a live team quiz to encourage the knowledge of the participants by participating in a fun and detached way from the central theme of the event.
- Evening with crime online. You can propose a reinterpretation of the “dinner with crime” format where the participants play as different characters and have to work together to discover the clues and reveal who the killer among them is.
Some versions of these games do not last a single night, but are developed over several meetings, even spread over the months, which can be a great way to keep the community engaged in this remote work for long periods.
(For this type of initiative, there are professional services that you can hire to organize them.)
- Cinema evening. Send a poll in which to vote for a favorite film among some proposed. You can ask participants to start watching it at a set time, and you can provide them with a group live chat where they can comment on the film while they watch it.
- Speed Networking. you can organize a re-adaptation of the famous speed-dating aimed, however, at making the participants of the event meet each other, in an unusual way aimed at creating useful connections. You can pair participants in private virtual rooms, then rotate them to make sure they make as many connections as possible. The speed of these exchanges makes it not boring. Your participants will be able to schedule longer meetings, directly on the platform, with users with whom they think they can collaborate productively.
- Get your participants to play. There Gamification is a feature found on some event platforms, including LetzFair, which makes the event more fun and engaging. You can assign gods points for certain actions, such as making a number of connections or attending networking sessions. You can also foresee gods awards or benefits for those who accumulate more points to add an additional element of competition and motivation.
- Introduce a physical element even for those who connect remotely. If your budget allows it, you could send small children to your home in virtual mode gadgets event or sponsors or any vouchers, for example for free online courses. You can make this delivery unexpected in order to guarantee the surprise effect e maximize the experience and memory of the event.
In addition, the participant who will receive this gift will be encouraged to share this unexpected delivery on social networks, and this will bring visibility to your event and your sponsors.
Alternatively, you could have the kit delivered at the end of the event, such as thanks for participating, accompanied by a letter of thanks and a discount coupon for registering for the next edition of the event. This experience will ensure that your event stays in the minds of users and entices them to participate again.
If you decide not to invest in physical delivery, you can think of various virtual "gifts" (e.g. discount coupons) that you can send as an attachment to an email, which you can send, in a generic or personalized way, directly from the event platform.
Conclusion
Events in presence guarantee a magical experience, but also as regards hybrid or totally virtual events we can get close to something similar. Virtual events are here to stay, and new features and ideas are constantly being tested and improved.
Use these ideas as a starting point, but fearlessly experiment and surprise your virtual visitors to make your event unforgettable regardless of any external conditions.
we at Letz Fair we can suggest how to best apply our technologies to physical, hybrid and virtual events, to guarantee one in the latter too maximum interaction among the participants and a very high involvement that will make everyone fully satisfied!
Request a demo and we will be happy to show you the opportunity that our event platform can guarantee you with the minimum commitment!
