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Have you ever wondered how your event attendee data is used by some of the leading event platforms on the market?
Wouldn't you like to keep full ownership of what is one of your most important assets?
Data is one of the hottest and most important topics in our industry, especially since online has integrated more strongly with physical events.
Thanks to digital technology, it is possible to collect different types of data, and it goes without saying that the more data you have available, the greater your opportunities to make your event memorable.
The platforms on the market have different approaches to ownership of participant data and their use.
First of all, to better understand how data is used on the LetzFair platform, it is important to clarify that there are two macro categories of data.
The first category is the one that includes the so-called "identity data" or name, surname, email address, company affiliation, and other demographic data regarding the participants.
This type of data is collected when participants purchase their ticket, or by entering your CRM on the platform.
These are data that you have collected over many years of events and represent one of the treasures of your company!
Letz Fair however, it allows you to collect unpublished data for you: data on the behavior and real interests of your participants!
For example: what they watch, which profiles they interact with, what they click on, which interventions they participate in, etc.
These data are collected and analyzed in a completely anonymous way and, in addition to giving you new, unpublished information of great value on the wishes of the participants, they are used by the platform to learn the real interests of users and offer an ever better matchmaking, supporting visitors to find what they really seek!
And so, as your treasure acquires more and more value, are you really sure you want to lose it?
Are you really sure you want to share the fruit of decades of hard work with other companies who can exploit it at their leisure?
With LetzFair, unlike other platforms on the market, your treasure will always be in your hands.
What we guarantee is to provide you with new vital data for your business and offer you a tool to simplify data management, analysis and reporting, in a simple and interactive way.
Among the various features you can always choose whether to analyze the activities of your entire audience or specific 100% customizable circles.
In other words, we will take care of increasing the value and the fruits that your treasure will bring you in the future… but the ownership and use of your data will remain your exclusive.
Conclusions
As we have already said, data is a fundamental tool for any event organizer. Relying, therefore, on a platform that guarantees its ownership and management plays a very important role both in the short term and in the medium-long term.
To have the possibility to manage the data of the participants in your next event in an exclusive and customizable way, ask us for a demo!
