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Nowadays everyone talks about Big Data but when it comes to explaining what they are and how they can help the world of events, the difficulties begin.
Basically, what importance can they have for our sector?
We need their collection and analysis for
- measure success by looking at participation, engagement and feedback.
- understand any strengths and weaknesses of the event held
- track the goals, content and activities for our next event.
- profile participants and conduct tailor-made marketing campaigns.
The importance of big data for events is indisputable.
However, being able to manage all the data collected and make the most of it takes time, effort and costs. The more data you collect, the more essential it becomes to have a clear and defined strategy for their management, otherwise they will end up being just a missed opportunity. In doing so, another key point lies in relying on reliable platforms in which the user has the exclusive ownership of the data collected.
With the above in mind, Letz Fair offers the professionalism and total support necessary in transforming all collected data into real value. It provides you with the possibility to collect not only personal and demographic information but also the interests / wishes / preferences of the various participants. Thanks to the possibility of tracing the various movements, it is also possible to identify the areas of the event of greatest interest.
The data collected on the participants is truly a valuable resource for your business. You can always start small, using whatever data is available, and over time, get carried away and never let this treasure slip away.
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