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Have you ever seen some visitors completely lost while looking for a stand inside the large exhibition halls? Or, as an organizer, have you ever felt the need to understand which aisles are the most traveled or where the hundreds of people attending your event tend to stop the most?
From these and further needs arises theindoor navigation for Fairs and Congresses. But what does it consist of and what can it really make a difference? Let's see together what are the many advantages offered for visitors, for exhibitors, and last but not least, for the organizing body.
For the visitor, first of all, it means having a real navigator able to help him plan his day at the fair without stress and thus be guided directly to the stand of his interest.
To exhibitors, it allows instead obtain visitor profiling and improve their visibility implementing proximity marketing operations. It will be possible, for example, to send notifications or information to users approaching the exhibition area.
Finally, for the trade fair organization, it means not only selling an additional service but also the possibility of tracking positioning and collecting personal data relating to participants.
In consideration of the period in which we are living, the enormous benefit that this technology can bring in terms of should not be forgotten safety, guarantee organization in avoiding gatherings.
To provide all these benefits Letzfair has integrated its app with an internal navigation system. It is a simple and effective solution, ideal for getting carried away towards that digital innovation that the trade fair sector can no longer do without.
Our experience at the World Congress of Cardiology held in Paris in a 120 thousand square meter facility helped us to obtain more information and directly verify the effectiveness of this innovative technology in the field.
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