Pandemic and events: Here's what the exhibition industry has learned

In the lasts 14 months the world of events has been put to the test by the global pandemic which has forced all organizers to rethink their business model and digitize it as much as possible.

Here is what we learned at the end:

• Fairs are essential tools for supply chains and “hyper-niches” of the market in a vertical logic
• It is possible to interact with visitors and exhibitors even outside the physical space, time and dates thanks to virtual events
• There is a clear and effective opportunity to monetize the role and competence of the trade fair organizer in interacting with Exhibitors and Visitors
• There is a dramatic need for hyper vertical content in every niche
• Virtual and digital events don't work as expected
  • Difficulty in engagement
  • Technology is a big deal
  • It is very difficult to monetize the interaction by keeping the classic scheme between exhibitors vs visitors
  • Digital events are fantastic lead catalysts and data collectors
• There will be fewer companies
• There will be less money in our market overall

The great expert Enrico Gallorini, who presented them during the IEN 2021, speaks to us more specifically of all these points

In conclusion we understood that purely digital events present their problems but using software such as Letzfair technology can be a great added value to a physical event being able to use all the advantages that technology offers but without decreasing the engagement that is physically created.

For those who have lost the IEN 2021 we remind you that it is possible to watch it for free by registering for this link.

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