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Sponsorship is one of the most valuable tools for organizers, therefore, creating a monetizable hybrid event is an increasingly decisive challenge.
Today the challenge for event organizers consists in making the hybrid event monetizable for sponsors and exhibitors: the success of an event organizer, in fact, depends on the success of its sponsors.
How can they do it? Following the advice proposed in the article: in this article we will cover 4 useful tips.
1 ORGANIZE TRAINING SESSIONS FOR YOUR SPONSORS ON YOUR PLATFORM
THEerror biggest an organizer can do is neglect the training of their sponsors and exhibitors on the platform. Exhibitors lose nearly 40% of all business in virtual events and one reason may be the lack of exhibitor training on the platform.
To prepare sponsors for success, hosts events and formal on one platform of all-in-one virtual events that offers all these features. Prepare them for success, so that come back over and over again. To ensure better repetition and better performance, be sure to opt for one platform with in-depth analysis so that sponsors can improve the way they approach an event and promote themselves from one event to another.
According to an Event Manager Blog 2020 study, "In terms of sponsorship opportunities, the three main features offered by virtual event technology providers are sponsor / exhibitor profiles (78%), analytics / reporting (77%) and banners in high traffic areas (70%). "
Letz Fair is an excellent example of such a platform: event organizers who use it, in fact, they can show a potential sponsor exactly what they will invest in. This type of complete and transparent reporting can go a long way in keeping a sponsor willing to learn the benefits.
2 BASES YOUR EVENT ON DATA
During a hybrid event, there is much to learn from the behavior of its participants.
This type of information offers event organizers another strength when trying to convince sponsors who hesitate to go digital.
THEdata collection analysis can be used for matchmaking campaigns and to inform sponsors about the scope and the effect an event had on its audience. Those who are looking to support ongoing conferences, shows and exhibitions can use the statistics included with a platform such as Letz Fair to improve from time to time.
Some of the detailed statistics available include:
- Detailed summary for each user and for each exhibitor
- The most performing session
- Most contacted user
- Best Networker
- Active user engagement rate
- Total contacts made
- Total messages exchanged
- In addition to numerous additional statistics on sponsors, exhibitors, programs and speakers.
Taking this into account, anyone who has invested in the success of a hybrid event can maintain adetailed analysis of your ROI, as well as its performance.
However, organizers of hybrid events need to make sure their sponsors know that this information is fast becoming the standard. Ensure they work on one platform that provides detailed ROI reports, in addition to the performance statistics, it means that a hybrid event platform offers an experience that is at least above average.
3 PROMOTE SPONSORS THROUGH GAMIFICATION ACTIVITIES
La Gamification is one of the best ways to involve participants in hybrid events. There are many event platforms that offer endless gamification opportunities, however choosing one is recommended specialized tool.
True / false games during sessions help the audience stay engaged and keep learning, while a music quiz with the DJ at a cocktail party ensures everyone has fun and feels part of the community!
Involve your sponsors by asking them to donate prizes: this also helps them to obtain greater visibility and offers participants a incentive to participate.
4 OFFER HAPPY HOURS AND SPONSORED MEETUP
Formal presentations, speeches and events are certainly great for sponsors, but so are more informal meetings. On the other hand, it is precisely theinformal and fun interaction which most people miss after more than a year of blocking.
Hold one space for conversation and relaxation it's as important to a hybrid event as it is to a physical one. When organizers set up customers with an event platform that can host happy hours and sponsored meetups, are providing them with a powerful tool for branding and networking.
The sponsor who knows when it's time to throw some music and relax over a drink speaks to potential leads differently. In addition to making the more enjoyable and interactive events, these types of meetings also give the priority to networking. While leveraging the ever-effective blend of cocktails and socializing, modern sponsors can also implement more advanced matchmaking techniques.
Meet qualified leads and real potential customers it is easier and more efficient through a platform like Letz Fair, which can strategically position attendees in virtual meetings and happy hours based on how they fit into the sponsor's target audience.
In conclusion, the benefits, tools and activities available on a hybrid event platform, as Letz Fair, created for meet needs of organizers, exhibitors and sponsors is confirmed as one truly powerful and now necessary technological solution to give life to successful hybrid events and, especially, monetizable.
