In the event industry, choosing the right technology partner can mean the difference between a smooth, successful event and a logistical nightmare.That’s why many organizers face a crucial question:Is it better to rely on a software house that builds a custom…
Pre-event Marketing: Attract Sponsors and Exhibitors and Sell Out Your Tickets!
A successful event always starts long before the doors open — and one of the most essential elements is attracting the right exhibitors. But how can you do that effectively? The answer lies in Pre-event marketing. Organizing a trade show or conference…
4 ideas for cultural events: how to organize them successfully
Cultural events are a unique type of experience that helps give personality to your brand and allows customers to connect with it on a deeper level. In this article, we’ll share four inspiring ideas for cultural events that can help you increase visibility, engagement, and…
Event apps: become a successful event manager
Event apps are increasingly becoming the go-to choice for Event Managers thanks to their numerous advantages—especially their ability to help organize and manage events efficiently and effectively. While an app for events can be a powerful tool to ensure the success…
Return on Investment: How to Increase ROI in Events
The Return on Investment (ROI) is one of the most important metrics when it comes to evaluating the success of an event. In simple terms, ROI measures the profit generated by an event compared to the costs incurred to organize it. Before you can…
AI and Events: Unlocking New Possibilities for Your Event
With the continuous adoption of artificial intelligence (AI) technologies, society and the workplace are undergoing significant transformations. Naturally, the events industry is no exception. The support that AI provides is undeniable, just as it has revolutionized fields like medicine and sustainability. Yet, like all emerging…
Event Planning: 5 Essential Tips
Whether you’re organizing a small gathering or a large-scale event, and whether you are an experienced planner or a first-timer, event planning is a critical process. Organizing an event involves coordinating a variety of activities, including managing teams, handling logistics, contacting speakers, scheduling…
Customer Service: A Priority for Your Event
When planning services to enhance your participants’ experience—like gamification, online ticketing, or event apps—often the most practical aspect is overlooked: customer service. After all, what good are these features if attendees don’t know how to use them properly? Customer service exists to fill…
The Importance of Participant Data: A Treasure to Multiply and Protect
Have you ever wondered how participant data from your events is used by some of the major event platforms on the market? Wouldn’t you prefer to maintain full ownership of what represents one of your most valuable business assets? In today’s event industry, the…
Dear Exhibitor, Are You Ready for the Restart?
Finally, the moment we’ve all been waiting for — the trade show industry is back!But dear exhibitor, are you ready for the restart? There’s a growing desire to return to those intense, demanding, yet incredibly rewarding and stimulating days.The excitement of meeting new people,…