In the event industry, choosing the right technology partner can mean the difference between a smooth, successful event and a logistical nightmare.That’s why many organizers face a crucial question:Is it better to rely on a software house that builds a custom…
Pre-event Marketing: Attract Sponsors and Exhibitors and Sell Out Your Tickets!
A successful event always starts long before the doors open — and one of the most essential elements is attracting the right exhibitors. But how can you do that effectively? The answer lies in Pre-event marketing. Organizing a trade show or conference…
NPS: Why Event Exhibitors Were Dissatisfied (Even Back in 2019)
In the pre-COVID era of 2019, trade shows and business events around the world recorded record-breaking revenues. Yet, despite this financial success, event exhibitors were not satisfied with their overall experience — and unfortunately, not much has changed since then. One of the…
Event apps: become a successful event manager
Event apps are increasingly becoming the go-to choice for Event Managers thanks to their numerous advantages—especially their ability to help organize and manage events efficiently and effectively. While an app for events can be a powerful tool to ensure the success…
Return on Investment: How to Increase ROI in Events
The Return on Investment (ROI) is one of the most important metrics when it comes to evaluating the success of an event. In simple terms, ROI measures the profit generated by an event compared to the costs incurred to organize it. Before you can…
Event Planning: 5 Essential Tips
Whether you’re organizing a small gathering or a large-scale event, and whether you are an experienced planner or a first-timer, event planning is a critical process. Organizing an event involves coordinating a variety of activities, including managing teams, handling logistics, contacting speakers, scheduling…
The Importance of Participant Data: A Treasure to Multiply and Protect
Have you ever wondered how participant data from your events is used by some of the major event platforms on the market? Wouldn’t you prefer to maintain full ownership of what represents one of your most valuable business assets? In today’s event industry, the…
Dear Exhibitor, Are You Ready for the Restart?
Finally, the moment we’ve all been waiting for — the trade show industry is back!But dear exhibitor, are you ready for the restart? There’s a growing desire to return to those intense, demanding, yet incredibly rewarding and stimulating days.The excitement of meeting new people,…
Matchmaking: Finding the Right Partner at Events and Trade Fairs Has Never Been Easier
Finding the right partner can be challenging. Whether it’s about love, business, or friendship, it always requires time, effort, and a bit of courage. Wouldn’t it be great to get a little help and instantly meet the person who’s perfect for…
Event Organizers: The 5 Marketing Strategies Used by the Best
As an event organizer, much of your success depends on your ability to plan outstanding events and make your clients return again and again. While your events may speak for themselves (and perhaps they do!), the truth is that you need strong marketing to…