Every professional is a brand in their own right.Architects, doctors, lawyers — they all build value for their personal brand through their work: a well-executed project, caring for a patient, or winning a difficult case. If you’re an event organizer, the same…
Platform for Events: 8 Opportunities to Optimize Your Time
How many times have you said the famous phrase “time is money”?A simple but powerful statement that applies perfectly to the world of work—and even more so to the event industry. Poor time management can cost you valuable opportunities, often without you…
Event Promotion on Social Media: How to Stand Out and Boost Your Event Attendance
Did you know that Italians spend an average of two hours a day on social media?Yes — social platforms have become, and will continue to be, an essential part of our daily lives. When it comes to Event Promotion on Social Media, maintaining a constant…
The Importance of Participant Data: A Treasure to Multiply and Protect
Have you ever wondered how participant data from your events is used by some of the major event platforms on the market? Wouldn’t you prefer to maintain full ownership of what represents one of your most valuable business assets? In today’s event industry, the…
Big Data and Events: Much More Than Just Data Collection
Nowadays, everyone talks about Big Data, but when it comes to explaining what it really is — and how it can benefit the event industry — things start to get complicated. So, what role do Big Data actually play in our sector? Their collection and…
Matchmaking: Finding the Right Partner at Events and Trade Fairs Has Never Been Easier
Finding the right partner can be challenging. Whether it’s about love, business, or friendship, it always requires time, effort, and a bit of courage. Wouldn’t it be great to get a little help and instantly meet the person who’s perfect for…
Event Organizers: The 5 Marketing Strategies Used by the Best
As an event organizer, much of your success depends on your ability to plan outstanding events and make your clients return again and again. While your events may speak for themselves (and perhaps they do!), the truth is that you need strong marketing to…
4 Digital Marketing Strategies to Make Your Hybrid Events a Success
Over the past year, event organizers have been forced to rethink how they approach digital marketing for hybrid events in order to drive engagement and measurable success. The main goal of any event—whether it’s to educate, inform, discuss, or celebrate—is to bring people…
4 Ways to Make Your Hybrid Event Monetizable
Sponsorship is one of the most valuable tools for event organizers, which is why making your hybrid event monetizable has become an increasingly crucial challenge. Today, event professionals must find effective strategies to generate revenue from hybrid events for both sponsors and exhibitors. After all,…
Why Your Future Events Must Be “Phygital”?
The term phygital connects the offline and online worlds — and it will define the future of events. Future events must be phygital, as this approach merges the physical environment with the digital one. In other words, it combines the best of both worlds…