For many event planners, hybrid events are still a relatively new challenge — one that requires engaging two very different audiences at the same time. Here are 13 expert tips to help you avoid the most common pitfalls and ensure your next hybrid…
6 Event Industry Trend in 2022 to Keep an Eye On
With the growing uncertainty surrounding events, staying updated with the latest trend in 2022 is crucial for planners preparing for the new year. Let’s explore six major event industry trends that are shaping the future of events. 1. Ongoing Uncertainty At the beginning…
5 Mistakes to Avoid When Organizing a Phygital Event
The phygital event model — also known as hybrid — combines the benefits of both in-person participation (physical mode) and virtual attendance (digital mode). In today’s climate of uncertainty, this is the perfect solution to ensure your event’s success. With this model, you can guarantee…
Hybrid Events: How to Engage Your Virtual Attendees!
Unfortunately, as the news reminds us daily, the global health situation remains uncertain — and the event industry cannot afford to be unprepared.If you’ve always organized in-person events, you may be reluctant to give up the magic and energy of physical…
9 Ways to Create and Nurture a Sense of Belonging Among Your Event Visitors
Do you believe community-building is essential for a brand but not for an event? Think again!You should view your event as a real brand — with its own clear identity, unique services, and a network of people sharing the same passion….
Personal Branding: Why It’s Essential If You Organize Events
Every professional is a brand in their own right.Architects, doctors, lawyers — they all build value for their personal brand through their work: a well-executed project, caring for a patient, or winning a difficult case. If you’re an event organizer, the same…
Post-Event Marketing: The Fuel for Your Event’s Long-Term Success!
Your event — the one you worked so hard to organize for months — is finally over. It left participants with great memories… but that’s it.If you’re satisfied with that, you can stop reading here.But if you want to keep benefiting…
Developing Effective and Profitable Communication Through Email Marketing
Despite the rise of new marketing tools and digital innovations that promise fresh ways to reach and engage audiences, email marketing remains one of the most powerful and effective communication channels — especially when it comes to events. Let’s explore how efficient communication through…
How to Make Your Visitors Happy and Satisfied
Picture this: you’re attending a large trade fair with hundreds of booths to explore.You’re genuinely interested in the topic — yet the thought of spending an entire day inside that exhibition hall already feels exhausting. Now, put yourself in the organizer’s…
Maintaining a Relationship with Visitors and Turning Them into Customers: Here’s How
If you’ve ever participated in a trade fair, you already know that during the exhibition days you interact with dozens—if not hundreds—of different visitors! That’s why it’s essential to collect their contact details (email or phone number) so that you can maintain…