Sol&Agrifood is a B2B agrifood trade fair showcasing premium Italian and international products every year. At the same time, it is a reference point for exhibitors and buyers seeking high-quality specialties. The fair brings together a wide range of food and beverage products – from meats to spices, certifications to organic goods — with a particular focus on extra virgin olive oil, artisanal food, and craft beer. It facilitates meetings between exhibitors and buyers, welcoming visitors from all over the world. With a strong historical and cultural vocation, the fair highlights regional specialties and creates opportunities to build new supplier relationships while strengthening existing ones.
In such a rich and complex environment, the challenge was to simplify and optimise interactions between exhibitors and buyers, enhancing every moment of participation. LetzFair responded with an advanced platform designed to enable targeted connections, streamline appointment flows, and create a truly personalised trade fair experience.
Through features such as the appointments agenda, private chat, digital booths, and a customised dashboard, participants could plan their fair presence, connect with relevant contacts, access on-demand content, and manage their time strategically. This was supported by push notifications, direct communications, and an active support chat throughout the event to ensure continuous assistance.
A distinguishing element of this edition was the integration of LetzFair AI, which analysed user behaviour and preferences to proactively suggest compatible contacts, increasing conversion rates and the quality of meetings.
Thanks to the LetzFair platform, Sol&Agrifood 2023 evolved into a more efficient, personalised, and accessible relational ecosystem. Technology acted as a value multiplier, helping exhibitors and buyers find what they were looking for, connect with the right people, and make their trade fair experience more productive.
A concrete example of how digitalisation, when tailored, can enhance even the most authentic and sensory aspects of the agrifood sector, transforming connections into value, and value into relationships.
