Sol&Agrifood is a B2B trade fair that brings together the supply and demand of premium agrifood specialties, held alongside Vinitaly and Enolitech. The format highlights both exhibitors, who showcase their products, origins, traditions, and raw materials, and buyers and horeca operators, who discover new culinary specialties through sensory experiences that emphasise uniqueness. From pasta to cured meats, sweets to cheeses, honey to sauces, beer to coffee, the fair is increasingly a reference point for Italian and international food excellence, with a significant growth of foreign exhibitors.
With growing international attention, organisers sought a tool that would allow all participants, industry professionals from around the world, to meet, communicate, and make deals as simply as possible, streamlining and facilitating business connections.
For the 2022 edition, Sol&Agrifood aimed to strengthen its international and relational vocation by adopting a digital platform designed to enhance interactions between buyers and exhibitors, streamline information flows, and support appointment management. LetzFair provided a tailor-made solution focused on creating valuable connections, guided product discovery, and optimising the trade fair experience.
Thanks to an advanced profiling system and ticketing integration, each participant could access the app with a pre-defined profile, receive personalised suggestions, and view potential contacts on their dashboard. Meeting management was simplified through the agenda feature, quick appointments, exhibitor search, product list viewing, while navigating the fair was facilitated by an integrated interactive map.
For exhibitors, the ability to showcase virtual booths, present products in advance, and track interactions provided a significant competitive advantage. For buyers, the platform meant less time wasted, more targeted meetings, and greater autonomy in planning their trade fair journey.
The integration of physical and digital experiences made Sol&Agrifood 2022 more effective, measurable, and memorable, demonstrating that even in highly sensory sectors, technological innovation can create real spaces for connection, discovery, and shared growth.
