The Digital Innovation Days aim to train participants in the world of digital and innovation.
The challenge of the 2022 edition was to demonstrate the impact of digital marketing strategies and new technologies on professional realities. This was done through a series of comprehensive and insightful talks illustrating digital transformation.
The event, held in a hybrid format thanks to our event app, took place across 9 different rooms, each focusing on specific digital topics.
Over 170 speakers, including professionals and subject matter experts, took the stage to share their knowledge and, most importantly, their experience with the audience.
The 2022 edition confirmed its role as a meeting platform for professionals, companies, innovators, and digital enthusiasts. A training and inspirational event, designed to communicate the real impact of new technologies and digital marketing strategies, through a direct, concrete, and accessible narrative.
The programme spanned 9 thematic rooms, featuring over 170 speakers – professionals, experts, and authoritative voices – who shared their vision of digital transformation and practical experiences from the field.
The goal of the 2022 edition was clear: allow each participant to build a tailored learning journey, regardless of where they were attending. Thanks to our app, the event became a flexible, open, and interactive digital ecosystem, providing value to both in-person and remote attendees.
The LetzFair platform supported the entire user journey, from integrated registration to live streaming of talks, with the possibility to re-watch content on-demand. Participants could access virtual stands, interact via private chat, receive push notifications, and actively engage in the event.
The experience went beyond passive viewing: through targeted communications and a clear content structure, the app encouraged exploration, peer-to-peer exchange, and the discovery of relevant new contacts.
To support the organisation, LetzFair provided detailed reports on the event, offering real-time visibility on content effectiveness, user behaviour, and engagement levels.
The event gained in accessibility, scalability, and measurability, offering an inclusive yet personalised participation. A concrete example of how technology can enhance learning, emphasising the centrality of people and making the complexity of innovation more approachable, understandable, and shareable.
