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Sol & Agrifood 2023
The quality of Made in Italy agrifood, in the Salone par excellence
Sol & Agrifood is a B2B agri-food fair that presents fine Italian and foreign products every year and, at the same time, a point of reference for exhibitors and buyers looking for food specialties. Dedicated to those who offer and those who seek only excellent products, it displays in one place a great variety of types of food, from food to beverage, from meat to spices, from certified to organic, focusing in particular on products such as extra virgin olive oil olive, food and craft beer. The fair allows exhibitors and buyers to meet, welcoming visitors from all over the world. With the aim of highlighting the typical and characteristic products of the area, the fair also has a strong historical and cultural vocation and gives the possibility of creating new relationships with suppliers, strengthening those already established in the meantime.
The challenge: revolutionizing Sol&Agrifood's networking
As an international B2B fair, Sol&Agrifood needed to simplify, speed up e optimize networking between all operators involved, regardless of their physical vocation Verona fairs.
Letz Fair made its know-how available to select, together with the management of Sol&Agrifood, a platform complete with numerous features aimed at the purposes of the event, as well as a series of additional services that enhanced the entire campaign both before and after the demonstration.
At the basis of LetzFair technology is theArtificial intelligence which analyzes numerous parameters and behaviors of the entire user in depth: in this way each individual member received unique and specific suggestions, calculated based on their presence on the platform. In this way, the high quality of the meetings was guaranteed and the compatibility of the participants who, with this system, could find potential business partners with whom to connect directly in their dashboard.
The LetzFair platform therefore represented not only an enhancement of the Sol&Agrifood Exhibition, but also allowed all participants to bypass many of the "problems" that generally precede an event of such proportions, such as the research and selection of potential customers, the 'ice-breaking with them, the difficulty of organizing one's days by juggling appointments and visits, optimizing and making the most of it from participation.
