A successful event always starts long before the doors open — and one of the most essential elements is attracting the right exhibitors. But how can you do that effectively? The answer lies in Pre-event marketing. Organizing a trade show or conference…
Event apps: become a successful event manager
Event apps are increasingly becoming the go-to choice for Event Managers thanks to their numerous advantages—especially their ability to help organize and manage events efficiently and effectively. While an app for events can be a powerful tool to ensure the success…
Return on Investment: How to Increase ROI in Events
The Return on Investment (ROI) is one of the most important metrics when it comes to evaluating the success of an event. In simple terms, ROI measures the profit generated by an event compared to the costs incurred to organize it. Before you can…
The Importance of Participant Data: A Treasure to Multiply and Protect
Have you ever wondered how participant data from your events is used by some of the major event platforms on the market? Wouldn’t you prefer to maintain full ownership of what represents one of your most valuable business assets? In today’s event industry, the…
Dear Exhibitor, Are You Ready for the Restart?
Finally, the moment we’ve all been waiting for — the trade show industry is back!But dear exhibitor, are you ready for the restart? There’s a growing desire to return to those intense, demanding, yet incredibly rewarding and stimulating days.The excitement of meeting new people,…
Matchmaking: Finding the Right Partner at Events and Trade Fairs Has Never Been Easier
Finding the right partner can be challenging. Whether it’s about love, business, or friendship, it always requires time, effort, and a bit of courage. Wouldn’t it be great to get a little help and instantly meet the person who’s perfect for…
Event Organizers: The 5 Marketing Strategies Used by the Best
As an event organizer, much of your success depends on your ability to plan outstanding events and make your clients return again and again. While your events may speak for themselves (and perhaps they do!), the truth is that you need strong marketing to…
Pandemic and Events: What the Trade Show Industry Has Learned
Over the past 14 months, the pandemic has put the global event industry to the test, forcing every event organizer to rethink their business model and embrace digital transformation more than ever before. Here’s what the trade show sector has ultimately learned from the pandemic and events crisis: 1. Trade Shows Remain Essential…
Restarting the Events Industry – IEN2021: Key Insights and Takeaways
IEN2021 was a major event hosted on the LetzFair platform, bringing together top professionals and experts from the Italian trade fair industry. The goal of the conference was to plan a strong post-Covid restart for the events sector and to share practical advice for exhibition…