Over the past year, event organizers have been forced to rethink how they approach digital marketing for hybrid events in order to drive engagement and measurable success. The main goal of any event—whether it’s to educate, inform, discuss, or celebrate—is to bring people…
Restarting the Events Industry – IEN2021: Key Insights and Takeaways
IEN2021 was a major event hosted on the LetzFair platform, bringing together top professionals and experts from the Italian trade fair industry. The goal of the conference was to plan a strong post-Covid restart for the events sector and to share practical advice for exhibition…