TikTok has rapidly become one of the most popular social media platforms in recent years. Known as the go-to social network for Gen Z — its core audience ranges from 15 to 25 years old — TikTok is now attracting growing attention from brands eager…
Non-fungible Tokens: 3 Ways to Use Them in Events
Non-fungible tokens (NFTs) are digital assets that use blockchain encryption and smart contracts to certify the ownership of any digital item — whether it’s an image, video, or audio file. There are two main types of tokens: fungible and non-fungible.Fungible tokens, such as Bitcoin, can…
Event Technology Can Boost Your Event
The COVID-19 pandemic dramatically changed how millions of people live and connect. However, technology stepped in as a powerful ally, allowing daily and professional activities to continue within the new restrictions. To prevent contagion, many events shifted from in-person to virtual or…
The Marketing Plan: 5 Practical Applications for Your Event
A marketing plan is one of the most valuable tools a company can use to define and organize the actions needed to achieve its business goals. Among the most effective strategies to strengthen a company’s network and reach its target audience are corporate and…
Return on Investment: How to Increase ROI in Events
The Return on Investment (ROI) is one of the most important metrics when it comes to evaluating the success of an event. In simple terms, ROI measures the profit generated by an event compared to the costs incurred to organize it. Before you can…
Event Planning: 5 Essential Tips
Whether you’re organizing a small gathering or a large-scale event, and whether you are an experienced planner or a first-timer, event planning is a critical process. Organizing an event involves coordinating a variety of activities, including managing teams, handling logistics, contacting speakers, scheduling…
Asynchronous Events: What They Are and Why They Will Be a 2022 Trend
The annual EVENTmb report, one of the most authoritative and reliable sources in the events industry, highlights a growing trend for 2022 that could soon dominate the sector: asynchronous events. What Are Asynchronous Events? Traditionally, we think of an event as a fixed-time…
TikTok and Events: 7 Ideas You Should Try Right Now
Using social media has always been one of the most effective ways to promote events. From Instagram and Facebook to LinkedIn, social media marketing offers countless opportunities to reach your audience, boost engagement, and increase ticket sales. For this reason, it’s…
6 Event Industry Trend in 2022 to Keep an Eye On
With the growing uncertainty surrounding events, staying updated with the latest trend in 2022 is crucial for planners preparing for the new year. Let’s explore six major event industry trends that are shaping the future of events. 1. Ongoing Uncertainty At the beginning…
5 Mistakes to Avoid When Organizing a Phygital Event
The phygital event model — also known as hybrid — combines the benefits of both in-person participation (physical mode) and virtual attendance (digital mode). In today’s climate of uncertainty, this is the perfect solution to ensure your event’s success. With this model, you can guarantee…