As an event organizer, much of your success depends on your ability to plan outstanding events and make your clients return again and again. While your events may speak for themselves (and perhaps they do!), the truth is that you need strong marketing to…
Pandemic and Events: What the Trade Show Industry Has Learned
Over the past 14 months, the pandemic has put the global event industry to the test, forcing every event organizer to rethink their business model and embrace digital transformation more than ever before. Here’s what the trade show sector has ultimately learned from the pandemic and events crisis: 1. Trade Shows Remain Essential…
In-person Events: How to Prepare for Their Return
A year after the pandemic forced in-person events to come to a halt, things are finally improving. As restrictions ease, many countries are preparing to return to live, physical gatherings—and it’s time to get ready for a smooth transition from online to in-person experiences….
App for Events: How to Ensure Safety at Your In-person Event
As we make our long-awaited return to in-person events, mobile technology is set to play a crucial role—and event apps will be at the heart of ensuring a safe and secure environment for everyone involved. An app for events is a powerful tool that helps organizers…
4 Digital Marketing Strategies to Make Your Hybrid Events a Success
Over the past year, event organizers have been forced to rethink how they approach digital marketing for hybrid events in order to drive engagement and measurable success. The main goal of any event—whether it’s to educate, inform, discuss, or celebrate—is to bring people…
Restarting the Events Industry – IEN2021: Key Insights and Takeaways
IEN2021 was a major event hosted on the LetzFair platform, bringing together top professionals and experts from the Italian trade fair industry. The goal of the conference was to plan a strong post-Covid restart for the events sector and to share practical advice for exhibition…
4 Ways to Make Your Hybrid Event Monetizable
Sponsorship is one of the most valuable tools for event organizers, which is why making your hybrid event monetizable has become an increasingly crucial challenge. Today, event professionals must find effective strategies to generate revenue from hybrid events for both sponsors and exhibitors. After all,…
Why Your Future Events Must Be “Phygital”?
The term phygital connects the offline and online worlds — and it will define the future of events. Future events must be phygital, as this approach merges the physical environment with the digital one. In other words, it combines the best of both worlds…
6 Strategies to Engage In-Person and Virtual Attendees at Hybrid Events
How can organizers market their hybrid events to stand out and attract both in-person and virtual attendees? Hybrid events challenge organizers to engage in-person participants without alienating those attending virtually, while also competing for the attention of a remote audience in an increasingly saturated…