In a previous post, we mentioned RE-AK Technologies, a Canadian start-up that successfully launched a pilot project using Artificial Intelligence in Customer Success — specifically to detect participants’ moods, emotions, and engagement during events through wearable devices.It might sound like science fiction, right?But it’s…
Touristic Events: How to Enhance Local Territories
In un contesto attuale in cui si sta riscoprendo la bellezza di ciò che ci circonda, e il valore intrinseco che In today’s context, where people are rediscovering the beauty of what surrounds them and the intrinsic value of local places,…
Cybersecurity: 5 Essential Rules to Prevent Risks
We are living in the digital age — an era full of opportunities made possible by the Internet and advanced technologies accessible to most of the global population. While these tools bring countless advantages, they also come with risks and potential…
Non-fungible Tokens: 3 Ways to Use Them in Events
Non-fungible tokens (NFTs) are digital assets that use blockchain encryption and smart contracts to certify the ownership of any digital item — whether it’s an image, video, or audio file. There are two main types of tokens: fungible and non-fungible.Fungible tokens, such as Bitcoin, can…
Event Technology Can Boost Your Event
The COVID-19 pandemic dramatically changed how millions of people live and connect. However, technology stepped in as a powerful ally, allowing daily and professional activities to continue within the new restrictions. To prevent contagion, many events shifted from in-person to virtual or…
The Marketing Plan: 5 Practical Applications for Your Event
A marketing plan is one of the most valuable tools a company can use to define and organize the actions needed to achieve its business goals. Among the most effective strategies to strengthen a company’s network and reach its target audience are corporate and…
Community Engagement: 6 Tips to Strengthen It
Building a community is one of the most valuable assets for any brand — that’s why community engagement should be a core part of every marketing strategy. A community can form around virtually any topic: from the most-followed TikToker to the preservation of the Scottish…
Event Marketing: 3 Effective Ways to Promote Your Event
Marketing for events is, first and foremost, about innovation. It focuses on promoting a brand, its products, or its services — but what sets it apart is the use of modern technologies and digital platforms. This approach can be applied not only…
Return on Investment: How to Increase ROI in Events
The Return on Investment (ROI) is one of the most important metrics when it comes to evaluating the success of an event. In simple terms, ROI measures the profit generated by an event compared to the costs incurred to organize it. Before you can…
Digital Community: 5 Tips on How to Grow It
Today, we increasingly hear about the concept of a digital community. This is simply the evolution of a traditional community, representing the groups we relate to and feel a part of. Digital communities mainly develop on social media, and companies have learned…