A successful event always starts long before the doors open — and one of the most essential elements is attracting the right exhibitors. But how can you do that effectively? The answer lies in Pre-event marketing. Organizing a trade show or conference…
NPS: Why Event Exhibitors Were Dissatisfied (Even Back in 2019)
In the pre-COVID era of 2019, trade shows and business events around the world recorded record-breaking revenues. Yet, despite this financial success, event exhibitors were not satisfied with their overall experience — and unfortunately, not much has changed since then. One of the…
Burnout in the Events Industry: What It Is & 9 Practical Tips to Manage It
The topic of mental health is increasingly important in both personal and professional spheres.Stress and the resulting risk of burnout are among the main challenges today’s professionals face — especially in the events industry, where stressful situations abound: from financial decisions…
Organizers and Event Sponsors: The “Win-Win Strategy”
Collaboration between an event organizer and event sponsors is a perfect example of “unity is strength.” It is essential to understand how to create mutual value, ensuring the right benefits for both parties in relation to the event. When organizing an…
Announcement for Proposals to Support the Digital Transition of Businesses in Emilia-Romagna
The announcement for proposals to support the digital transition of businesses in Emilia-Romagna, financed by the Emilia-Romagna Region, aimed to promote the digital transformation of local enterprises.Its main goal was to encourage the development of innovative projects within a broader business strategy that…
4 ideas for cultural events: how to organize them successfully
Cultural events are a unique type of experience that helps give personality to your brand and allows customers to connect with it on a deeper level. In this article, we’ll share four inspiring ideas for cultural events that can help you increase visibility, engagement, and…
What is a community app: 4 key benefits you should know
Community apps are becoming increasingly popular as powerful tools to connect people and create virtual spaces for sharing and collaboration. In this article, we’ll explore what a community app is, how it works, and the main advantages it can bring to your business strategy —…
Team building and event apps: 4 key insights for your company
Do you want to enhance your team’s collaboration and your company’s overall productivity? What you need is an event app. By organizing team building activities, you can foster communication, integration, and motivation among employees. When leveraged effectively, these activities deliver benefits that go…
Event apps: become a successful event manager
Event apps are increasingly becoming the go-to choice for Event Managers thanks to their numerous advantages—especially their ability to help organize and manage events efficiently and effectively. While an app for events can be a powerful tool to ensure the success…
Event management software: how to use it to improve the user experience
To make your event unique and fully engage your audience, using modern technology like event management software has become essential. These tools are at the heart of the future of events, which are increasingly moving toward a hybrid format. Hybrid events, in particular, make…