{"id":8945,"date":"2022-06-15T12:56:52","date_gmt":"2022-06-15T10:56:52","guid":{"rendered":"https:\/\/www.letzfair.com\/success-stories\/r2b-research2business-2022\/"},"modified":"2025-11-14T14:48:36","modified_gmt":"2025-11-14T13:48:36","slug":"r2b-research2business-2022","status":"publish","type":"neuros_case_study","link":"https:\/\/www.letzfair.com\/it\/success-stories\/r2b-research2business-2022\/","title":{"rendered":"R2B &#8211; Research2Business 2022"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8945\" class=\"elementor elementor-8945 elementor-6866\" data-elementor-post-type=\"neuros_case_study\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8c217dd e-flex e-con-boxed e-con e-parent\" data-id=\"8c217dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ce65951 e-con-full e-flex e-con e-child\" data-id=\"ce65951\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd5f09 elementor-widget elementor-widget-neuros_heading\" data-id=\"0cd5f09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"neuros_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"neuros-heading-widget\"><h1 class=\"neuros-heading\"><span class=\"neuros-heading-content has_gradient_color_text\"><strong>Research2Business<\/strong><\/span><\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72c6d56 elementor-widget elementor-widget-text-editor\" data-id=\"72c6d56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Organizzato da <a href=\"https:\/\/www.art-er.it\/\">Art-ER<\/a>, <strong data-start=\"1047\" data-end=\"1098\" data-is-only-node=\"\">R2B \u00e8 da 17 anni un punto di riferimento per il sistema dell\u2019innovazione regionale e nazionale.<br data-start=\"515\" data-end=\"518\">Rappresenta un luogo d\u2019incontro tra istituzioni, aziende, universit\u00e0 e innovatori, e nel tempo ha attratto rappresentanti delle istituzioni europee, oltre a esperti nazionali e internazionali sui temi dell\u2019innovazione.<br>Il sottotitolo di questa edizione era \u201cTransition Transformation\u201d, con un focus sulla transizione ecologica ed energetica, sulla trasformazione digitale pervasiva che coinvolge istituzioni, imprese, territori e cittadini, e sulle competenze e conoscenze necessarie per affrontare le complesse sfide globali del Paese.<br>L\u2019evento si \u00e8 svolto in formato ibrido e diffuso dall\u20198 al 15 giugno, coinvolgendo tecnopoli regionali, associazioni, aziende e istituzioni in una serie di attivit\u00e0 volte a trovare un equilibrio tra scienza, tecnologia e natura.gy, and nature<\/strong>.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3fccd28 e-flex e-con-boxed e-con e-parent\" data-id=\"3fccd28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0d4e388 e-con-full e-flex e-con e-child\" data-id=\"0d4e388\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25786de elementor-widget elementor-widget-video\" data-id=\"25786de\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/ZQG6b50FJrQ?si=Qi4P_HeRQCO_UlqT&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9eecacd e-con-full e-flex e-con e-child\" data-id=\"9eecacd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e87d771 elementor-widget elementor-widget-image\" data-id=\"e87d771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.letzfair.com\/wp-content\/uploads\/2025\/09\/R2B-1024x684.jpg\" class=\"attachment-large size-large wp-image-8946\" alt=\"research2business\" srcset=\"https:\/\/www.letzfair.com\/wp-content\/uploads\/2025\/09\/R2B-1024x684.jpg 1024w, https:\/\/www.letzfair.com\/wp-content\/uploads\/2025\/09\/R2B-300x200.jpg 300w, https:\/\/www.letzfair.com\/wp-content\/uploads\/2025\/09\/R2B-768x513.jpg 768w, https:\/\/www.letzfair.com\/wp-content\/uploads\/2025\/09\/R2B.jpg 1616w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6016662 e-flex e-con-boxed e-con e-parent\" data-id=\"6016662\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-198b852 e-con-full e-flex e-con e-child\" data-id=\"198b852\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5598485 elementor-widget elementor-widget-neuros_heading\" data-id=\"5598485\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"neuros_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"neuros-heading-widget\"><h2 class=\"neuros-heading\"><span class=\"neuros-heading-content has_gradient_color_text\"><strong>Tecnologia al servizio della tecnologia<\/strong><\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69eab4f elementor-widget elementor-widget-text-editor\" data-id=\"69eab4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1145\" data-end=\"1362\">Durante l\u2019edizione \u201cTransition Transformation\u201d di Research2Business, LetzFair ha operato come partner tecnologico, fornendo un insieme di funzionalit\u00e0 avanzate nella piattaforma desktop per garantire il successo dell\u2019evento.<\/p><p data-start=\"1364\" data-end=\"1694\">Per organizzare un evento ibrido, consentendo la massima partecipazione sia dal vivo che da remoto, LetzFair ha ospitato dirette streaming simultanee lungo l\u2019intero arco dell\u2019evento.<br>Inoltre, webinar multi-speaker e presentazioni online sono stati resi accessibili a tutti gli utenti ovunque e da qualsiasi dispositivo, eliminando la necessit\u00e0 della presenza fisica. <\/p><p data-start=\"1696\" data-end=\"1955\">La chat di supporto integrata, attiva sia durante il setup sia per tutta la durata dell\u2019evento, ha garantito un\u2019assistenza tempestiva, risolvendo eventuali problemi tecnici riscontrati da speaker o utenti e offrendo un servizio di customer care interno che ha migliorato l\u2019esperienza complessiva.<\/p><p data-start=\"1957\" data-end=\"2201\">Infine, le analitiche dettagliate fornite dalla piattaforma hanno offerto a organizzatori ed espositori una visione approfondita dell\u2019engagement e delle interazioni degli utenti, permettendo di misurare l\u2019efficacia delle presentazioni e ottimizzare le edizioni future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-380ee6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"380ee6a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a09deaf\" data-id=\"a09deaf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe0be4c elementor-widget elementor-widget-neuros_heading\" data-id=\"fe0be4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"neuros_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"neuros-heading-widget\"><h2 class=\"neuros-heading\"><span class=\"neuros-heading-content has_gradient_color_text\">Key Outcomes<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff27e34 elementor-widget elementor-widget-text-editor\" data-id=\"ff27e34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2228\" data-end=\"2505\">L\u2019integrazione di LetzFair ha trasformato Research2Business in un evento ibrido e diffuso di successo, promuovendo l\u2019innovazione e facilitando la transizione ecologica, energetica e digitale attraverso una sinergia efficace tra scienza, tecnologia e natura.<\/p><p data-start=\"2507\" data-end=\"2749\">Research2Business ha dimostrato come la tecnologia possa ampliare la partecipazione senza rinunciare alla qualit\u00e0.<br>La piattaforma LetzFair ha permesso agli organizzatori di gestire strutture complesse con strumenti semplici, accessibili e completamente integrati. <\/p><p data-start=\"2751\" data-end=\"3043\">Questo risultato conferma il valore di un sistema di gestione digitale ben progettato, capace non solo di connettere i partecipanti, ma anche di dare forma a un evento diffuso, efficace e realmente inclusivo, in cui l\u2019innovazione si riflette nelle modalit\u00e0 con cui le persone partecipano, interagiscono e si incontrano.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b603d5\" data-id=\"7b603d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33eba4c elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"33eba4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">partners<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"70\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f12b1 elementor-widget__width-auto elementor-widget elementor-widget-counter\" data-id=\"c7f12b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">eventi in-person<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"90\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2637b8d elementor-widget__width-inherit elementor-widget elementor-widget-counter\" data-id=\"2637b8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">partecipanti<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"2797\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67c6ba8 elementor-widget__width-auto elementor-widget elementor-widget-counter\" data-id=\"67c6ba8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">meeting online<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"252\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Organizzato da Art-ER, R2B \u00e8 da 17 anni un punto di riferimento per il sistema dell\u2019innovazione regionale e nazionale.Rappresenta un luogo d\u2019incontro tra istituzioni, aziende, universit\u00e0 e innovatori, e nel tempo ha attratto rappresentanti delle istituzioni europee, oltre a esperti nazionali&#8230;<\/p>\n","protected":false},"author":4,"featured_media":8947,"template":"","neuros_case_study_category":[],"neuros_case_study_tag":[],"class_list":["post-8945","neuros_case_study","type-neuros_case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R2B - Research2Business 2022 - LetzFair<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.letzfair.com\/it\/success-stories\/r2b-research2business-2022\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R2B - Research2Business 2022 - LetzFair\" \/>\n<meta property=\"og:description\" content=\"Organizzato da Art-ER, R2B \u00e8 da 17 anni un punto di 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