{"id":8941,"date":"2022-04-13T18:02:52","date_gmt":"2022-04-13T16:02:52","guid":{"rendered":"https:\/\/www.letzfair.com\/success-stories\/solagrifood-2022\/"},"modified":"2025-11-14T13:03:41","modified_gmt":"2025-11-14T12:03:41","slug":"solagrifood-2022","status":"publish","type":"neuros_case_study","link":"https:\/\/www.letzfair.com\/it\/success-stories\/solagrifood-2022\/","title":{"rendered":"Sol&amp;Agrifood 2022"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8941\" class=\"elementor elementor-8941 elementor-7223\" data-elementor-post-type=\"neuros_case_study\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8c217dd e-flex e-con-boxed e-con e-parent\" data-id=\"8c217dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ce65951 e-con-full e-flex e-con e-child\" data-id=\"ce65951\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd5f09 elementor-widget elementor-widget-neuros_heading\" data-id=\"0cd5f09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"neuros_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"neuros-heading-widget\"><h1 class=\"neuros-heading\"><span class=\"neuros-heading-content has_gradient_color_text\"><strong>Tradizione e innovazione: un solo strumento<\/strong><\/span><\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72c6d56 elementor-widget elementor-widget-text-editor\" data-id=\"72c6d56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"137\" data-end=\"790\">Sol&amp;Agrifood \u00e8 una fiera B2B che mette in contatto domanda e offerta delle specialit\u00e0 agroalimentari premium, affiancandosi a Vinitaly ed Enolitech.<br>Il format valorizza sia gli espositori, che presentano prodotti, origini, tradizioni e materie prime, sia i buyer e gli operatori horeca, che scoprono nuove specialit\u00e0 culinarie attraverso esperienze sensoriali pensate per esaltarne l\u2019unicit\u00e0.<br>Dalla pasta ai salumi, dai dolci ai formaggi, dal miele alle salse, dalla birra al caff\u00e8, la fiera si conferma sempre pi\u00f9 un punto di riferimento per l\u2019eccellenza food italiana e internazionale, con una crescita significativa degli espositori esteri.  <\/p><p data-start=\"792\" data-end=\"1067\">Con un\u2019attenzione internazionale in costante aumento, gli organizzatori cercavano uno strumento che permettesse a tutti i partecipanti, professionisti del settore provenienti da tutto il mondo, di incontrarsi, comunicare e concludere accordi nel modo pi\u00f9 semplice possibile, snellendo e facilitando le connessioni di business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3fccd28 e-flex e-con-boxed e-con e-parent\" data-id=\"3fccd28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0d4e388 e-con-full e-flex e-con e-child\" data-id=\"0d4e388\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25786de elementor-widget elementor-widget-video\" data-id=\"25786de\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/o8SBQAXBUL4&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9eecacd e-con-full e-flex e-con e-child\" data-id=\"9eecacd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e87d771 elementor-widget elementor-widget-image\" data-id=\"e87d771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.letzfair.com\/wp-content\/uploads\/2025\/09\/SolAgrifood2017_Veronafiere_FotoEnnevi_DE_8058-1024x682.png\" class=\"attachment-large size-large wp-image-8942\" alt=\"Sol&amp;Agrifood\" srcset=\"https:\/\/www.letzfair.com\/wp-content\/uploads\/2025\/09\/SolAgrifood2017_Veronafiere_FotoEnnevi_DE_8058-1024x682.png 1024w, https:\/\/www.letzfair.com\/wp-content\/uploads\/2025\/09\/SolAgrifood2017_Veronafiere_FotoEnnevi_DE_8058-300x200.png 300w, https:\/\/www.letzfair.com\/wp-content\/uploads\/2025\/09\/SolAgrifood2017_Veronafiere_FotoEnnevi_DE_8058-768x512.png 768w, https:\/\/www.letzfair.com\/wp-content\/uploads\/2025\/09\/SolAgrifood2017_Veronafiere_FotoEnnevi_DE_8058.png 1772w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6016662 e-flex e-con-boxed e-con e-parent\" data-id=\"6016662\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-198b852 e-con-full e-flex e-con e-child\" data-id=\"198b852\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5598485 elementor-widget elementor-widget-neuros_heading\" data-id=\"5598485\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"neuros_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"neuros-heading-widget\"><h2 class=\"neuros-heading\"><span class=\"neuros-heading-content has_gradient_color_text\"><strong>L\u2019innovazione che mette le persone al centro<\/strong><\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69eab4f elementor-widget elementor-widget-text-editor\" data-id=\"69eab4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Per l\u2019edizione 2022, Sol&amp;Agrifood ha voluto rafforzare la propria vocazione internazionale e relazionale adottando una piattaforma digitale progettata per potenziare le interazioni tra buyer ed espositori, semplificare i flussi informativi e supportare la gestione degli appuntamenti.<br>LetzFair ha fornito una soluzione su misura, focalizzata sulla creazione di connessioni di valore, sulla scoperta guidata dei prodotti e sull\u2019ottimizzazione dell\u2019esperienza fieristica. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-380ee6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"380ee6a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a09deaf\" data-id=\"a09deaf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe0be4c elementor-widget elementor-widget-neuros_heading\" data-id=\"fe0be4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"neuros_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"neuros-heading-widget\"><h2 class=\"neuros-heading\"><span class=\"neuros-heading-content has_gradient_color_text\">Key Outcomes<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff27e34 elementor-widget elementor-widget-text-editor\" data-id=\"ff27e34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1596\" data-end=\"2037\">Grazie a un avanzato sistema di profilazione e all\u2019integrazione con il ticketing, ogni partecipante poteva accedere all\u2019app con un profilo predefinito, ricevere suggerimenti personalizzati e visualizzare i potenziali contatti direttamente nella propria dashboard.<br>La gestione degli incontri era semplificata grazie alla funzionalit\u00e0 agenda, agli appuntamenti rapidi, alla ricerca degli espositori, alla consultazione dei prodotti, mentre l\u2019esplorazione della fiera era agevolata da una mappa interattiva integrata.<br> <\/p><p data-start=\"2039\" data-end=\"2346\">Per gli espositori, la possibilit\u00e0 di presentare stand virtuali, mostrare i prodotti in anticipo e tracciare le interazioni ha rappresentato un importante vantaggio competitivo.<br>Per i buyer, la piattaforma ha significato meno tempo perso, incontri pi\u00f9 mirati e una maggiore autonomia nella pianificazione del proprio percorso fieristico. <\/p><p data-start=\"2348\" data-end=\"2628\">L\u2019integrazione tra esperienza fisica e digitale ha reso Sol&amp;Agrifood 2022 pi\u00f9 efficace, misurabile e memorabile, dimostrando che anche in settori fortemente sensoriali l\u2019innovazione tecnologica pu\u00f2 creare veri spazi di connessione, scoperta e crescita condivisa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b603d5\" data-id=\"7b603d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33eba4c elementor-widget__width-inherit elementor-widget elementor-widget-counter\" data-id=\"33eba4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">paesi<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"140\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f12b1 elementor-widget__width-inherit elementor-widget elementor-widget-counter\" data-id=\"c7f12b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">partecipanti<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"88\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">K<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2637b8d elementor-widget__width-inherit elementor-widget elementor-widget-counter\" data-id=\"2637b8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">exhibitors<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"4400\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sol&amp;Agrifood \u00e8 una fiera B2B che mette in contatto domanda e offerta delle specialit\u00e0 agroalimentari premium, affiancandosi a Vinitaly ed Enolitech.Il format valorizza sia gli espositori, che presentano prodotti, origini, tradizioni e materie prime, sia i buyer e gli operatori horeca,&#8230;<\/p>\n","protected":false},"author":4,"featured_media":8943,"template":"","neuros_case_study_category":[],"neuros_case_study_tag":[],"class_list":["post-8941","neuros_case_study","type-neuros_case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sol&amp;Agrifood 2022 - LetzFair<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.letzfair.com\/it\/success-stories\/solagrifood-2022\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sol&amp;Agrifood 2022 - LetzFair\" \/>\n<meta property=\"og:description\" content=\"Sol&amp;Agrifood \u00e8 una fiera B2B che mette in contatto domanda e offerta delle 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